My McDonald’s Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the My McDonald’s's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps My McDonald’s.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of My McDonald’s
App Name : My McDonald’s
Logo：
OS : Android
Network : Facebook,Instagram,YouTube
Developer : McDonald's UK
Publisher : Instagram,Facebook,Shiv Thandav with Lyrics,Krumod - catalogs, weekly ads, discounts and deals,まるがめナビ - 香川県丸亀市の防災や生活情報をお届け -
Total creative ads during the time period : 236
Duration : 1,546
Popularity : 18,864
Check ASO Keywords of My McDonald’s
2. My McDonald’s’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser My McDonald’s in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of My McDonald’s in the recent period. As of 2021-03-16, among the My McDonald’s‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, My McDonald’s's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.53%,
Instagram's proportion is 49.47%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, My McDonald’s‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of My McDonald’s
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of My McDonald’s. We can see some advertising trends.
Top 1 Ad Creative of My McDonald’s
Ad Details ：
Headline ：Order McDelivery on Uber Eats
Text ：You play, we deliver 🎮 🍟
Top 2 Ad Creative of My McDonald’s
Ad Details ：
Headline ：My McDonald's App
Text ：Great tasting coffee for less than £1. Winner 🎉
Top 3 Ad Creative of My McDonald’s
Ad Details ：
Headline ：My McDonald's App
Text ：Order 5 hot drinks and enjoy your 6th on us, on the My McDonald’s App ☕️🙌
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 142 | 49 | 49 |
| Popularity | 899 | 281 | 281 |
| Dimensions | 720 x 720 | 240 x 426 | 340 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Canada,Australia,United States | United Kingdom,United States,Australia,Canada | United States,Australia,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for My McDonald’s in recent advertising is Twitter, and the main creative type is Video.
In conclusion: The above is a free My McDonald’s's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to My McDonald’s, you can click the app name below to view related reports, or you can find more info in ASOTools.