My McDonald’s freshly prepared Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the My McDonald’s freshly prepared's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps My McDonald’s freshly prepared.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of My McDonald’s freshly prepared
App Name : My McDonald’s freshly prepared
Logo：
OS : iOS
Network : Facebook,Instagram,YouTube
Developer : McDonald's Restaurants
Publisher : Instagram,Facebook,宝宝认动物-儿童游戏大全2岁-3岁,公主浴室清洗,名人披萨厨师,Goodnight 3 - Lullabies & Free Music for Children (Clay Farm edition)
Total creative ads during the time period : 221
Duration : 1,232
Popularity : 14,717
Check ASO Keywords of My McDonald’s freshly prepared
2. My McDonald’s freshly prepared’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser My McDonald’s freshly prepared in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of My McDonald’s freshly prepared in the recent period. As of 2021-03-16, among the My McDonald’s freshly prepared‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, My McDonald’s freshly prepared's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.76%,
Instagram's proportion is 49.24%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, My McDonald’s freshly prepared‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of My McDonald’s freshly prepared
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of My McDonald’s freshly prepared. We can see some advertising trends.
Top 1 Ad Creative of My McDonald’s freshly prepared
Ad Details ：
Headline ：My McDonald's App
Text ：Download the My McDonald’s App to order ahead contact free and enjoy a FREE regular McCafé hot drink as a welcome! 🙌 Collection at Click & Serve and Drive-thru only.
Top 2 Ad Creative of My McDonald’s freshly prepared
Ad Details ：
Headline ：My McDonald's App
Text ：Download the My McDonald’s App to order ahead contact free and enjoy a FREE regular McCafé hot drink as a welcome! 🙌 Collection at Click & Serve and Drive-thru only.
Top 3 Ad Creative of My McDonald’s freshly prepared
Ad Details ：
Headline ：My McDonald's App
Text ：Download the My McDonald’s App to order ahead contact free and enjoy a FREE regular McCafé hot drink as a welcome! 🙌 Collection at Click & Serve and Drive-thru only.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 45 | 45 | 45 |
| Popularity | 247 | 246 | 245 |
| Dimensions | 340 x 426 | 240 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Australia,Canada,United Kingdom | Australia,Canada,United Kingdom,United States | Canada,United States,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for My McDonald’s freshly prepared in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free My McDonald’s freshly prepared's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to My McDonald’s freshly prepared, you can click the app name below to view related reports, or you can find more info in ASOTools.