Philips Sonicare Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Philips Sonicare’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Philips Sonicare.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Philips Sonicare
App Name : Philips Sonicare
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Philips Consumer Lifestyle, B.V.
Publisher : Fotor - Photo Editor & Collage,Sweet Selfie Camera:Beauty cam,photoselfie editor,YouCam Perfect - Best Selfie Camera Photo Editor,Blue Light Filter,Ameba
Total creative ads during the time period : 66
Duration : 389
Popularity : 5,725
2. Philips Sonicare’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Philips Sonicare in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Philips Sonicare in the recent period. As of 2020-09-07, among the Philips Sonicare‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Philips Sonicare’s the proportion of networks impressions are placed like this:
Instagram’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, Philips Sonicare‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Philips Sonicare
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Philips Sonicare. We can see some advertising trends.
Top 1 Ad Creative of Philips Sonicare
Ad Details ：
Headline ：Philips Sonicare
Text ：A deeper clean feeling
Top 2 Ad Creative of Philips Sonicare
Ad Details ：
Headline ：Philips Sonicare
Text ：What people are saying about DiamondClean Smart... “I literally look forward to brushing my teeth in the morning and night.” – Rkhal, Chicago USA
Top 3 Ad Creative of Philips Sonicare
Ad Details ：
Headline ：Philips Sonicare
Text ：Buy the Philips Sonicare today and experience a better clean. Try for 90 days, money-back guarantee.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 214 | 85 | 56 |
| Popularity | 870 | 203 | 165 |
| Dimensions | 400 x 400 | 640 x 640 | 720 x 720 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 2 | 3 | 2 |
| Countries | United States | United States,Canada,United Kingdom,Australia | Canada,United States,Australia,United Kingdom |
| Language | Dutch | English | English |
Through the above analysis, we can see that the most effective channel for Philips Sonicare in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Philips Sonicare’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Philips Sonicare, you can click the app name below to view related reports.