Philips Sonicare Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Philips Sonicare's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Philips Sonicare.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Philips Sonicare
App Name : Philips Sonicare
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Philips Consumer Lifestyle
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,Photo Editor & Pic Collage - Sweet Selfie Camera,YouCam Perfect - Best Photo Editor & Selfie Camera,Blue Light Filter - Night Mode, Night Shift
Total creative ads during the time period : 206
Duration : 579
Popularity : 24,426
Check ASO Keywords of Philips Sonicare
2. Philips Sonicare’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Philips Sonicare in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Philips Sonicare in the recent period. As of 2021-03-16, among the Philips Sonicare‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 90.91%, Playable Ads category's proportion is 0.0%, Image category's proportion is 9.09%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Philips Sonicare's the proportion of networks impressions are placed like this:
Instagram's proportion is 54.38%,
Facebook's proportion is 45.62%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Philips Sonicare‘s network with the most ads is Instagram and its proportion is 54.55%.
3. Top 3 Ad Creative Analysis of Philips Sonicare
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Philips Sonicare. We can see some advertising trends.
Top 1 Ad Creative of Philips Sonicare
Ad Details ：
Headline ：Sveipende bevegelser rengjører mellom tennene dine
Text ：Sveeeipende bevegelser. For et sunt smil. 🦷
Ved hjelp av den soniske teknologiens sveipende bevegelser som presser vann og tannkrem mellom tennene, fjerner DiamondClean mer plakk enn en manuell tannbørste.
Kombinert med 62 000 børstebevegelser i minuttet får du et sunnere tannkjøtt på 2 uker og et skinnende rent smil.
For en ren følelse på tennene som du virkelig kan føle. Kjøp DiamondClean i dag!
Top 2 Ad Creative of Philips Sonicare
Ad Details ：
Headline ：Vores bedste soniske eltandbørste er blevet endnu bedre
Text ：Nyhed, som udfordrer traditionel tandbørstning!
Vores mest populære eltandbørste er blevet endnu bedre. DiamondClean 9000 er opgraderet med tryksensor og en app, hvor du kan følge med i, hvordan din mundsundhed forbedres over tid.
Forbered dig på et nyt niveau af renhed.
Top 3 Ad Creative of Philips Sonicare
Ad Details ：
Headline ：Vores bedste soniske eltandbørste er blevet endnu bedre
Text ：Nyhed, som udfordrer traditionel tandbørstning!
Vores mest populære eltandbørste er blevet endnu bedre. DiamondClean 9000 er opgraderet med tryksensor og en app, hvor du kan følge med i, hvordan din mundsundhed forbedres over tid.
Forbered dig på et nyt niveau af renhed.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 107 | 142 | 142 |
| Popularity | 785 | 635 | 632 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 2 | 2 |
| Countries | Norway | Denmark | Denmark |
| Language | Norwegian | NA | NA |
Through the above analysis, we can see that the most effective channel for Philips Sonicare in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Philips Sonicare's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Philips Sonicare, you can click the app name below to view related reports, or you can find more info in ASOTools.