My Phillips 66 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the My Phillips 66's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps My Phillips 66.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of My Phillips 66
App Name : My Phillips 66
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Phillips 66 Mobility
Publisher : Instagram,Facebook,DisneyWaitTime
Total creative ads during the time period : 52
Duration : 2,350
Popularity : 9,537
Check ASO Keywords of My Phillips 66
2. My Phillips 66’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser My Phillips 66 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of My Phillips 66 in the recent period. As of 2021-05-23, among the My Phillips 66‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-23, My Phillips 66's the proportion of networks impressions are placed like this:
Instagram's proportion is 89.83%,
Facebook's proportion is 10.17%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-23, My Phillips 66‘s network with the most ads is Facebook and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of My Phillips 66
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of My Phillips 66. We can see some advertising trends.
Top 1 Ad Creative of My Phillips 66
Ad Details ：
Headline ：
Text ：We’ll make this simple. You can save up to 25¢ off every gallon when you pay with the My Phillips 66 App®. The app is safe and easy, so you can focus on going and saving. Download today so you can save more to go more.
*For complete details: phillips66gas.com/mobile-apps
Top 2 Ad Creative of My Phillips 66
Ad Details ：
Headline ：
Text ：The savings will pile up when you use your My Phillips 66® App. Save up to 25 cents* off per gallon with specified payment methods.
*For complete details: phillips66gas.com/mobile-apps
Top 3 Ad Creative of My Phillips 66
Ad Details ：
Headline ：
Text ：Who’s ready to get discounted Cardinals tickets? Visit a participating station and follow these 4 easy steps to secure your Cardinals tickets. Learn more at http://P66gas.ly/6006HSrzw. ©/TM 2021 MLB
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 160 | 58 | 51 |
| Popularity | 546 | 362 | 244 |
| Dimensions | 426 x 240 | 400 x 400 | 600 x 600 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 9 | 1 | 6 |
| Countries | United States,United Kingdom,Canada,Australia | United States | Canada,Australia,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for My Phillips 66 in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free My Phillips 66's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to My Phillips 66, you can click the app name below to view related reports, or you can find more info in ASOTools.