Merkur Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Merkur’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Merkur.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Merkur

App Name : Merkur

Logo

Merkur-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : Merkur Versicherung Aktiengesellschaft

Publisher : 7 Minute Workout,TopBuzz: Notícias,Vídeos, GIFs,Fotor - Photo Editor & Collage,Blue Light Filter,30 Day Fitness Challenge - Workout at Home,Big Emoji - large emoji for all chat messengers

Total creative ads during the time period : 54

Duration : 474

Popularity : 4,493

2. Merkur’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Merkur in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Merkur in the recent period. As of 2020-09-06, among the Merkur‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 75.0%, Carousel category’s proportion is 25.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Merkur’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 86.37%,

Instagram’s proportion is 6.82%,

Messenger’s proportion is 6.82%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, Merkur‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Merkur

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Merkur. We can see some advertising trends.

Top 1 Ad Creative of Merkur

Ad Details :

Headline :Merkur osiguranje Hrvatska

Text :Danas za Vaše sutra

Top 2 Ad Creative of Merkur

Ad Details :

Headline :Merkur osiguranje Hrvatska

Text :Danas za Vaše sutra

Top 3 Ad Creative of Merkur

Ad Details :

Headline :Merkur osiguranje Hrvatska

Text :Danas za Vaše sutra

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 50 50 50
Popularity 271 270 269
Dimensions 2048 x 1365 2048 x 1365 2048 x 1365
Creative Type Image Image Image
Network Facebook Facebook Instagram
Related Ads 1 1 1
Countries Croatia Croatia Croatia
Language NA NA NA

Through the above analysis, we can see that the most effective channel for Merkur in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Merkur’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Merkur, you can click the app name below to view related reports.