My Reading Room Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the My Reading Room’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps My Reading Room.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of My Reading Room

App Name : My Reading Room

Logo

My Reading Room-SocialPeta

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : SPH Magazines

Publisher : Huffington Post - News,Alarm Clock Xtreme: Alarm, Stopwatch, Timer (Free),Sweet Selfie Camera:Beauty cam,photoselfie editor,BeautyPlus - Easy Photo Editor Selfie Camera,ActionDirector Video Editor - Edit Videos Fast,Blue Light Filter,Text Free: WiFi Calling App,30 Day Fitness Challenge - Workout at Home

Total creative ads during the time period : 37

Duration : 465

Popularity : 24,566

2. My Reading Room’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser My Reading Room in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of My Reading Room in the recent period. As of 2020-09-02, among the My Reading Room‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-02, My Reading Room’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 69.61%,

Audience Network’s proportion is 10.26%,

Instagram’s proportion is 10.07%,

Messenger’s proportion is 10.07%,

’s proportion is .

In the date of 2020-09-02, My Reading Room‘s network with the most ads is Facebook and its proportion is 62.5%.

3. Top 3 Ad Creative Analysis of My Reading Room

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of My Reading Room. We can see some advertising trends.

Top 1 Ad Creative of My Reading Room

Ad Details :

Headline :MAXIMISE SPACE IN YOUR HOME OFFICE

Text :Running out of room in your work or study zone? We’ve got you covered with cool layout and styling tips.

Top 2 Ad Creative of My Reading Room

Ad Details :

Headline :HARNESS YOUR NEW SUPERPOWERS

Text :Fitness force of nature Shaun T created the Insanity workout, T25, Cize, and his latest, Transform 20. But no workout he has ever done is quite as hard, or as life transforming, as fatherhood.

Top 3 Ad Creative of My Reading Room

Ad Details :

Headline :The Fitness Trackers For Every Kind Of Lifestyle

Text :Not just your heart rate, but even sleep and ovulation cycles, and oxygen levels – that’s what the new fitness trackers can track.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 344 256 256
Popularity 999 999 999
Dimensions 799 x 917 800 x 503 799 x 779
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Singapore Singapore Singapore
Language English English English

Through the above analysis, we can see that the most effective channel for My Reading Room in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free My Reading Room’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to My Reading Room, you can click the app name below to view related reports.