My Reading Room Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the My Reading Room's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps My Reading Room.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of My Reading Room
App Name : My Reading Room
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : SPH Magazines
Publisher : Instagram,HuffPost - Daily Breaking News & Politics,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),Photo Editor & Pic Collage - Sweet Selfie Camera,BeautyPlus - Best Selfie Cam & Easy Photo Editor,ActionDirector Video Editor - Edit Videos Fast,Blue Light Filter - Night Mode, Night Shift,Text Free: WiFi Calling App ,30 Day Fitness Challenge - Workout at Home
Total creative ads during the time period : 37
Duration : 1,465
Popularity : 21,373
Check ASO Keywords of My Reading Room
2. My Reading Room’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser My Reading Room in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of My Reading Room in the recent period. As of 2020-09-02, among the My Reading Room‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-02, My Reading Room's the proportion of networks impressions are placed like this:
Instagram's proportion is 50.0%,
Messenger's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-09-02, My Reading Room‘s network with the most ads is Instagram and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of My Reading Room
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of My Reading Room. We can see some advertising trends.
Top 1 Ad Creative of My Reading Room
Ad Details ：
Headline ：The Perfect Cheese Platter
Text ：One of the easiest ways to posh up a gathering is to serve a cheese platter. Level up yours with these expert tips
Top 2 Ad Creative of My Reading Room
Ad Details ：
Headline ：The Perfect Cheese Platter
Text ：One of the easiest ways to posh up a gathering is to serve a cheese platter. Level up yours with these expert tips
Top 3 Ad Creative of My Reading Room
Ad Details ：
Headline ：The Fitness Trackers For Every Kind Of Lifestyle
Text ：Not just your heart rate, but even sleep and ovulation cycles, and oxygen levels – that’s what the new fitness trackers can track.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 253 | 253 | 211 |
| Popularity | 999 | 999 | 995 |
| Dimensions | 799 x 1008 | 799 x 1008 | 799 x 779 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Singapore | Singapore | Singapore |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for My Reading Room in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free My Reading Room's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to My Reading Room, you can click the app name below to view related reports, or you can find more info in ASOTools.