My Red Chicken Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the My Red Chicken's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps My Red Chicken.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of My Red Chicken
App Name : My Red Chicken
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : ProAppDev.com
Publisher : Instagram
Total creative ads during the time period : 17
Duration : 244
Popularity : 2,369
Check ASO Keywords of My Red Chicken
2. My Red Chicken’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser My Red Chicken in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of My Red Chicken in the recent period. As of 2020-11-18, among the My Red Chicken‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-11-18, My Red Chicken's the proportion of networks impressions are placed like this:
Instagram's proportion is 50.0%,
Messenger's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-11-18, My Red Chicken‘s network with the most ads is Instagram and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of My Red Chicken
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of My Red Chicken. We can see some advertising trends.
Top 1 Ad Creative of My Red Chicken
Ad Details ：
Headline ：See Why We Are The Fastest Growing Petworking App Today!
Text ：Welcome to "My Red Chicken" our Social network application for the My Red Chicken site. On this application you are able to connect with and find local animal lovers. You can post your photos, tell us all about your pet, find other friends with pets and can even look for friends near by.
Top 2 Ad Creative of My Red Chicken
Ad Details ：
Headline ：Petworking Doesn't Just Happen At The Park!
Text ：Welcome to "My Red Chicken" our Social network application for the My Red Chicken site. On this application you are able to connect with and find local animal lovers. You can post your photos, tell us all about your pet, find other friends with pets and can even look for friends near by.
Top 3 Ad Creative of My Red Chicken
Ad Details ：
Headline ：See Why We Are The Fastest Growing Petworking App Today!
Text ：Welcome to "My Red Chicken" our Social network application for the My Red Chicken site. On this application you are able to connect with and find local animal lovers. You can post your photos, tell us all about your pet, find other friends with pets and can even look for friends near by.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 54 | 54 | 34 |
| Popularity | 336 | 214 | 176 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 3 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for My Red Chicken in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free My Red Chicken's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to My Red Chicken, you can click the app name below to view related reports, or you can find more info in ASOTools.