My Swisscom Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the My Swisscom's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps My Swisscom.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of My Swisscom
App Name : My Swisscom
Logo：
OS : Android
Network : Google Ads(Admob),Twitter,Facebook
Developer : Swisscom (Switzerland) Ltd
Publisher : أذكار السفر بدون إنترنت,Toddlers Funny Animals,Piano Music Radio Stations,Dunkest - Fantasy NBA,Fain TV – Free Mobile TV,MarioTeguh for Android,HD Video Player,English to Urdu and Hindi,Somali Dictionary Lite
Total creative ads during the time period : 24
Duration : 1,424
Popularity : 2,037
Check ASO Keywords of My Swisscom
2. My Swisscom’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser My Swisscom in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of My Swisscom in the recent period. As of 2021-05-27, among the My Swisscom‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 25.0%, Carousel category's proportion is 25.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, My Swisscom's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-27, My Swisscom‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of My Swisscom
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of My Swisscom. We can see some advertising trends.
Top 1 Ad Creative of My Swisscom
Ad Details ：
Headline ：La nuova app My Swisscom.
Text ：Pronta con un tocco.
Top 2 Ad Creative of My Swisscom
Ad Details ：
Headline ：Gemeinsam bereit
Text ：Aussergewöhnliche Situationen erfordern aussergewöhnliche Lösungen. Wir sind bereit. Damit ihr und wir in diesen Zeiten in Verbindung bleiben können.
Top 3 Ad Creative of My Swisscom
Ad Details ：
Headline ：My Swisscom App
Text ：Overview of costs anywhere. See your bills at any time and easily postpone payment dates.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 276 | 1 | 1 |
| Popularity | 963 | 53 | 51 |
| Dimensions | 512 x 250 | 1200 x 1200 | 1200 x 1200 |
| Creative Type | Image | Video | Image |
| Network | Google Ads(Admob) | ||
| Related Ads | 2 | 1 | 1 |
| Countries | San Marino,Italy,Liechtenstein,Germany,Austria | Switzerland | Canada,Australia,United Kingdom,United States |
| Language | Italian | German | English |
Through the above analysis, we can see that the most effective channel for My Swisscom in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free My Swisscom's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to My Swisscom, you can click the app name below to view related reports, or you can find more info in ASOTools.