My Singing Monsters Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the My Singing Monsters's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps My Singing Monsters.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of My Singing Monsters
App Name : My Singing Monsters
Logo：
OS : iOS
Network : Google Ads(Admob),UnityAds,Facebook
Developer : Big Blue Bubble
Publisher : Survive! Mola Mola!,School of Chaos Online MMORPG,Breed×Battle×Music - BEMAGI,与吸血鬼的百年之恋,Skyless,Pixel Blade - 3D Action Rpg,2048恋爱版-经典恋爱养成游戏,Pixel Block Gun 3D,Powder Game
Total creative ads during the time period : 719
Duration : 2,353
Popularity : 47,652
Check ASO Keywords of My Singing Monsters
2. My Singing Monsters’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser My Singing Monsters in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of My Singing Monsters in the recent period. As of 2021-03-13, among the My Singing Monsters‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 82.61%, Playable Ads category's proportion is 0.0%, Image category's proportion is 17.39%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, My Singing Monsters's the proportion of networks impressions are placed like this:
Facebook's proportion is 51.81%,
Instagram's proportion is 21.72%,
Audience Network's proportion is 13.24%,
Messenger's proportion is 13.24%,
's proportion is .
In the date of 2021-03-13, My Singing Monsters‘s network with the most ads is Facebook and its proportion is 34.78%.
3. Top 3 Ad Creative Analysis of My Singing Monsters
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of My Singing Monsters. We can see some advertising trends.
Top 1 Ad Creative of My Singing Monsters
Ad Details ：
Headline ：Collect, breed, and listen to your monsters sing.
Text ：Collect, breed, and listen to your monsters sing.
Top 2 Ad Creative of My Singing Monsters
Ad Details ：
Headline ：Breed them, feed them, listen to them sing!
Text ：Collect, breed, and listen to your monsters sing. You have never seen a game like this before!
Top 3 Ad Creative of My Singing Monsters
Ad Details ：
Headline ：
Text ：Collect, breed, and listen to your monsters sing.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 330 | 306 | 536 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 400 x 300 | 1280 x 1280 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 2 | 3 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for My Singing Monsters in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free My Singing Monsters's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to My Singing Monsters, you can click the app name below to view related reports, or you can find more info in ASOTools.