Open House: Meet Friends Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Open House: Meet Friends's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Open House: Meet Friends.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Open House: Meet Friends
App Name : Open House: Meet Friends
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Integra Games Global OU
Publisher : Instagram,Facebook,SmartNews: Local Breaking News,TopBuzz: Notícias,Vídeos, GIFs,Block Puzzle Jewel Legend,Montage Video Musique
Total creative ads during the time period : 327
Duration : 391
Popularity : 42,934
Check ASO Keywords of Open House: Meet Friends
2. Open House: Meet Friends’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Open House: Meet Friends in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Open House: Meet Friends in the recent period. As of 2021-03-15, among the Open House: Meet Friends‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 64.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 36.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Open House: Meet Friends's the proportion of networks impressions are placed like this:
Facebook's proportion is 32.34%,
Instagram's proportion is 32.28%,
Audience Network's proportion is 24.32%,
Messenger's proportion is 11.06%,
's proportion is .
In the date of 2021-03-15, Open House: Meet Friends‘s network with the most ads is Facebook and its proportion is 28.0%.
3. Top 3 Ad Creative Analysis of Open House: Meet Friends
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Open House: Meet Friends. We can see some advertising trends.
Top 1 Ad Creative of Open House: Meet Friends
Ad Details ：
Headline ：🏝Get ready for the great adventure!🏝
Text ：Welcome to Open House! Go on an exciting journey from the old house to the dream mansion! Meet Oscar. You are sure to make friends! He is young, full of an energy guy looking for happiness under the roof of this house. Help him to repair everything, going through unique matching rounds. Charming....
Top 2 Ad Creative of Open House: Meet Friends
Ad Details ：
Headline ：🏝Get ready for the great adventure!🏝
Text ：Welcome to Open House! Go on an exciting journey from the old house to the dream mansion! Meet Oscar. You are sure to make friends! He is young, full of an energy guy looking for happiness under the roof of this house. Help him to repair everything, going through unique matching rounds. Charming....
Top 3 Ad Creative of Open House: Meet Friends
Ad Details ：
Headline ：🏝Get ready for the great adventure!🏝
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 349 | 306 | 145 |
| Popularity | 994 | 984 | 965 |
| Dimensions | 1200 x 627 | 1200 x 627 | 400 x 300 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 2 | 2 | 1 |
| Countries | Afghanistan,Albania,Andorra,United Arab Emirates,Argentina,Antigua and Barbuda,Australia,Austria,Azerbaijan,Burundi,Belgium,Bulgaria,Bahrian,Bahamas,Bosnia Hercegovina,Saint Barthélemy,Belarus,Bermuda,Bolivia,Bonaire, Sint Eustatius and Saba | Afghanistan,Albania,Andorra,United Arab Emirates,Argentina,Antigua and Barbuda,Australia,Austria,Azerbaijan,Burundi,Belgium,Bulgaria,Bahrian,Bahamas,Bosnia Hercegovina,Saint Barthélemy,Belarus,Bermuda,Bolivia,Bonaire, Sint Eustatius and Saba | Germany,Indonesia,Qatar,Chile,Ukraine,Uruguay,India,Cambodia,Antigua and Barbuda,United Kingdom,Greece,Taiwan,Australia,Thailand,New Zealand,Finland,Denmark,Switzerland,Turkey |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Open House: Meet Friends in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Open House: Meet Friends's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Open House: Meet Friends, you can click the app name below to view related reports, or you can find more info in ASOTools.