itsme Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the itsme's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps itsme.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of itsme
App Name : itsme
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Belgian Mobile ID
Publisher : Instagram,Facebook
Total creative ads during the time period : 77
Duration : 253
Popularity : 30,491
Check ASO Keywords of itsme
2. itsme’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser itsme in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of itsme in the recent period. As of 2021-03-09, among the itsme‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-09, itsme's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-09, itsme‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of itsme
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of itsme. We can see some advertising trends.
Top 1 Ad Creative of itsme
Ad Details ：
Headline ：Téléchargez l'appli la plus sûre
Text ：Certains mots de passe peuvent être hackés en quelques secondes... Prenez votre sécurité en ligne au sérieux avec itsme®. 👍
Top 2 Ad Creative of itsme
Ad Details ：
Headline ：Téléchargez l'appli la plus sûre
Text ：Certains mots de passe peuvent être hackés en quelques secondes... Prenez votre sécurité en ligne au sérieux avec itsme®. 👍
Top 3 Ad Creative of itsme
Ad Details ：
Headline ：Download de veiligste login
Text ：Neem je online veiligheid serieus. Veel wachtwoorden kunnen in enkele seconden worden gehackt! Vertrouw dus liever op itsme®.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 125 | 125 | 125 |
| Popularity | 903 | 903 | 902 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Switzerland,Monaco,Luxembourg,France,Central African,Belgium,Congo | Switzerland,Monaco,Luxembourg,France,Central African,Belgium,Congo | Netherlands,Suriname |
| Language | French | French | Dutch |
Through the above analysis, we can see that the most effective channel for itsme in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free itsme's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to itsme, you can click the app name below to view related reports, or you can find more info in ASOTools.