MyChart Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MyChart’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MyChart.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MyChart
App Name : MyChart
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : Epic Systems Corporation
Publisher : Fotor - Photo Editor & Collage,Pregnancy Guide,中国象棋豪华版,做月子营养餐大全 - 产后调养恢复必备,Food Making Kids Games & Maker Cooking,电池管家-电池检测维护大师,营养健康早餐食谱
Total creative ads during the time period : 808
Duration : 1,392
Popularity : 119,601
2. MyChart’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser MyChart in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MyChart in the recent period. As of 2020-09-07, among the MyChart‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 60.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 40.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, MyChart’s the proportion of networks impressions are placed like this:
Instagram’s proportion is 41.62%,
Messenger’s proportion is 40.45%,
YouTube’s proportion is 17.94%,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, MyChart‘s network with the most ads is YouTube and its proportion is 60.0%.
3. Top 3 Ad Creative Analysis of MyChart
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MyChart. We can see some advertising trends.
Top 1 Ad Creative of MyChart
Ad Details ：
Headline ：Simplify Your Healthcare
Text ：Get Baptist OneCare© MyChart Free Today!
Top 2 Ad Creative of MyChart
Ad Details ：
Headline ：Breastfeeding is natural, but that doesn't mean it's easy
Text ：Norton eCare now has 24/7 breastfeeding support.
Top 3 Ad Creative of MyChart
Ad Details ：
Headline ：We provide life-saving emergency medicine and trauma services to Denver and the Rocky Mountain region.
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1,117 | 700 | 554 |
| Popularity | 1,000 | 999 | 999 |
| Dimensions | 600 x 400 | 730 x 400 | 1280 x 720 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for MyChart in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free MyChart’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MyChart, you can click the app name below to view related reports.