My StarHub Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the My StarHub’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps My StarHub.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of My StarHub
App Name : My StarHub
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : StarHub Ltd
Publisher : Fotor - Photo Editor & Collage,Korean Food Recipes - 10k Recipes,Universal Email App,All Recipes Free,appsGratis,Assistant for Android,Ant Smasher by Best Cool Fun Games
Total creative ads during the time period : 170
Duration : 1,044
Popularity : 10,566
2. My StarHub’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser My StarHub in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of My StarHub in the recent period. As of 2020-09-07, among the My StarHub‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, My StarHub’s the proportion of networks impressions are placed like this:
Instagram’s proportion is 50.0%,
Messenger’s proportion is 50.0%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, My StarHub‘s network with the most ads is Instagram and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of My StarHub
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of My StarHub. We can see some advertising trends.
Top 1 Ad Creative of My StarHub
Ad Details ：
Text ：“No matter how difficult it gets, people who suffer from mental health issues pull through with it. They get by and they make it work. Which is why, no matter how tough my day gets, I pull through with it too. This is just one of the many things I picked up from working at the Singapore Anglican Community Services (SACS). I didn’t grow up with the ambition of becoming a Rehabilitation Counsellor. Like the average Singaporean, my paper chase swiftly turned into a chase for corporate success. But the daily grind got to me eventually and I wanted something more, even if it meant taking a pay cut. The SACS has a line on their website that reads, “Our labour of love.” And I think that accurately describes my move from the corporate world into social work. Turning labour for success into labour for love! Every day, I get to help people who have hit rock bottom in their lives. I meet people suffering from anxiety, schizophrenia, depression, social withdrawal - some can’t hold down a full-time job, some are out of a job, most have lost it all. It takes real hard labour to get them back on their feet. From heart-to-heart conversations to confidence-building ones, working with community partners to provide job opportunities, and even rewriting resumes and role-playing out interviews. But in the end, it is all worth it - one of my clients even landed a job with an MNC. Eight years ago, I took the leap to see if I can help change lives, and in the end, the switch I took changed my life too. From complaining about my first world problems to coming face-to-face with real problems that real people are facing, from witnessing the strength of my clients to growing stronger myself, this life-changing opportunity is truly one that I’m very grateful for.” - Karen Kuah, Senior Rehabilitation Counsellor SACS Integrated Employment Services As we progress as a nation, let us go beyond. Not just regardless of race, language or religion, but regardless of gender, class and ability too. Because there’s one thing that hasn’t changed in the last 54 years. It’s the way we embrace change. Together. Find out more about SACS and how you can make a difference at starhub.com/wewillgetthere #WeWillGetThere #SG4SG #HelloChange
Top 2 Ad Creative of My StarHub
Ad Details ：
Headline ：Affordable overseas data from $5 for 1GB
Text ：Available for StarHub Postpaid customers.
Top 3 Ad Creative of My StarHub
Ad Details ：
Headline ：FREE 2 months
Text ：With Turbo Gamer 2Gbps plan
Basic Info of Top 3 Ad Creative
|Dimensions||960 x 669||600 x 314||600 x 314|
|Countries||Canada,United Kingdom,Australia,United States||Singapore,United States||United States|
Through the above analysis, we can see that the most effective channel for My StarHub in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free My StarHub’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to My StarHub, you can click the app name below to view related reports.