Pocket Salon Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pocket Salon's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pocket Salon.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pocket Salon
App Name : Pocket Salon
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : SalonBiz, Inc.
Publisher : Facebook,Instagram
Total creative ads during the time period : 48
Duration : 229
Popularity : 15,967
Check ASO Keywords of Pocket Salon
2. Pocket Salon’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pocket Salon in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pocket Salon in the recent period. As of 2021-03-12, among the Pocket Salon‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, Pocket Salon's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.16%,
Audience Network's proportion is 25.16%,
Instagram's proportion is 24.84%,
Messenger's proportion is 24.84%,
's proportion is .
In the date of 2021-03-12, Pocket Salon‘s network with the most ads is Facebook and its proportion is 37.5%.
3. Top 3 Ad Creative Analysis of Pocket Salon
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pocket Salon. We can see some advertising trends.
Top 1 Ad Creative of Pocket Salon
Ad Details ：
Headline ：Varuna Aveda Salon Spa is committed to your safety
Text ：We know that our thorough Covid-19 safety measures will provide you a complete ease of mind when you visit us. We invite you to visit our Covid-19 safety page to view a detailed account of the protocols we have implemented and hold to the highest priority. Schedule your next visit with us with a peace of mind!
Top 2 Ad Creative of Pocket Salon
Ad Details ：
Headline ：Varuna Aveda Salon Spa is committed to your safety
Text ：We know that our thorough Covid-19 safety measures will provide you a complete ease of mind when you visit us. We invite you to visit our Covid-19 safety page to view a detailed account of the protocols we have implemented and hold to the highest priority. Schedule your next visit with us with a peace of mind!
Top 3 Ad Creative of Pocket Salon
Ad Details ：
Headline ：Varuna Aveda Salon Spa is committed to your safety
Text ：We know that our thorough Covid-19 safety measures will provide you a complete ease of mind when you visit us. We invite you to visit our Covid-19 safety page to view a detailed account of the protocols we have implemented and hold to the highest priority. Schedule your next visit with us with a peace of mind!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 141 | 141 | 141 |
| Popularity | 933 | 933 | 933 |
| Dimensions | 600 x 409 | 338 x 600 | 600 x 409 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States,United Kingdom,Australia,Canada | Australia,United States,United Kingdom,Canada | United States,United Kingdom,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Pocket Salon in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Pocket Salon's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pocket Salon, you can click the app name below to view related reports, or you can find more info in ASOTools.