My Talking Tom 2 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the My Talking Tom 2's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps My Talking Tom 2.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of My Talking Tom 2
App Name : My Talking Tom 2
Logo：
OS : iOS
Network : Google Ads(Admob),AppLovin,UnityAds
Developer : Outfit7 Limited
Publisher : Moy City Builder,出租车出租车司机3D模拟器 - 一个疯狂而有趣的汽车驾驶和停车挑战赛,恐龙公园-探索恐龙世界,Unforgiving,公主的服装店 - 儿童小游戏免费,Lionbot - Robot Collecting, Building & Fighting,Stupid Goat Game | Crazy Funny Simulator Games For Free,Tayo Repair Game,超级宝宝猪：彩虹岛大冒险 - 儿童跑酷游戏（平台跳跃）
Total creative ads during the time period : 4,619
Duration : 897
Popularity : 473,762
Check ASO Keywords of My Talking Tom 2
2. My Talking Tom 2’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser My Talking Tom 2 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of My Talking Tom 2 in the recent period. As of 2021-03-16, among the My Talking Tom 2‘s ad creative, the Html category's proportion is 3.57%, Video category's proportion is 96.43%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, My Talking Tom 2's the proportion of networks impressions are placed like this:
IronSource's proportion is 21.93%,
Facebook's proportion is 21.08%,
Instagram's proportion is 20.11%,
Messenger's proportion is 16.12%,
Audience Network's proportion is 11.51%.
In the date of 2021-03-16, My Talking Tom 2‘s network with the most ads is Facebook and its proportion is 21.43%.
3. Top 3 Ad Creative Analysis of My Talking Tom 2
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of My Talking Tom 2. We can see some advertising trends.
Top 1 Ad Creative of My Talking Tom 2
Ad Details ：
Headline ：Play now for FREE!
Text ：Let's be best friends! 🐱 😍 ⬇️ #MyTalkingTom2 #NewGame
Top 2 Ad Creative of My Talking Tom 2
Ad Details ：
Headline ：MT2_V25_UA_Portrait_30s_EN_iOS_Storekit
Text ：
Top 3 Ad Creative of My Talking Tom 2
Ad Details ：
Headline ：我的汤姆猫2
Text ：期待已久的果昔机来了！快看看汤姆猫爽翻天的样子！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 172 | 342 | 364 |
| Popularity | 986 | 962 | 956 |
| Dimensions | 426 x 426 | 320 x 568 | 480 x 854 |
| Creative Type | Video | Video | Video |
| Network | Messenger | AdColony | Mobvista |
| Related Ads | 1 | 3 | 10 |
| Countries | United States | Canada,Australia,United States,United Kingdom | Singapore,China,Malaysia |
| Language | English | English | Chinese (Simplified) |
Through the above analysis, we can see that the most effective channel for My Talking Tom 2 in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free My Talking Tom 2's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to My Talking Tom 2, you can click the app name below to view related reports, or you can find more info in ASOTools.