My UVP Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the My UVP's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps My UVP.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of My UVP
App Name : My UVP
Logo：
OS : iOS
Network : Facebook
Developer : Utah Valley Pediatrics
Publisher : Facebook
Total creative ads during the time period : 27
Duration : 635
Popularity : 13,108
Check ASO Keywords of My UVP
2. My UVP’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser My UVP in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of My UVP in the recent period. As of 2020-11-08, among the My UVP‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-11-08, My UVP's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-11-08, My UVP‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of My UVP
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of My UVP. We can see some advertising trends.
Top 1 Ad Creative of My UVP
Ad Details ：
Headline ：Children Cost Megabucks to Raise, and Unfair Medical Costs Make it Worse.
Text ：Why does our childrens’ healthcare cost so much? Because providers aren’t being exposed for overcharging patients, and parents think there’s no way to challenge crazy-high prices. A simple pic of your bill data, uploaded anonymously to our app, can trigger fair competition. Download the glassFROGG app to share your bill data — just snap a quick pic and we keep it confidential — and join our crusade for affordable healthcare. We’ll audit your bill — for free — and your bill data is used to compare prices with other providers, so that consumers just like you can learn about their best options. Your bill data means the world of difference for childrens’ health care. We want to know your story, to bring prices down. Download and share on glassFROGG.
Top 2 Ad Creative of My UVP
Ad Details ：
Headline ：Help glassFROGG do something about spiraling medical costs. Download the app today.
Text ：Affordable healthcare starts by accessing good information, but the best health care data is sitting, serving no good, in homes across America. Your bill data is GOLD to us. We need your data to help consumers make the best decisions on which local provider gives the best deals. Did you get a bill that seems dramatically expensive? Download the glassFROGG app and send us a pic of your bill data. glassFROGG will then do a free bill audit, checking how much you paid, and how much you should have paid. Help create competition, and lower medical costs, by anonymously sharing your medical cost experience on glassFROGG. And also … this month you have a chance to win $1,000 simply by downloading and sharing your bill data.
Top 3 Ad Creative of My UVP
Ad Details ：
Headline ：We Don’t need a Brain Surgeon to Address Healthcare Prices — We Need You.
Text ：Now that glassFROGG app exists, there’s no excuse for healthcare prices to stay in the stratosphere. The solution’s simple … We need real people like you to anonymously share your experiences and data, to create fair competition and reduce prices. Sharing your data is easy on glassFROGG. Just take a photo of your bill data and upload. We keep your information confidential, but that bill data is critical to our cause — it’s the only way we can make sure patients know where to go for the best healthcare deal.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 615 | 625 | 615 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1201 x 629 | 1201 x 628 | 1201 x 629 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for My UVP in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free My UVP's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to My UVP, you can click the app name below to view related reports, or you can find more info in ASOTools.