MyACUVUE® Russia Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MyACUVUE® Russia's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MyACUVUE® Russia.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MyACUVUE® Russia
App Name : MyACUVUE® Russia
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Johnson & Johnson Vision Care, Inc.
Publisher : Instagram,Facebook,10K Run - Couch to 10K,AppBox Pro,Cook1Cook - 食譜新體驗，你的美食煮場！,Сканер QR-кодов и штрих-кодов
Total creative ads during the time period : 1,159
Duration : 659
Popularity : 156,813
Check ASO Keywords of MyACUVUE® Russia
2. MyACUVUE® Russia’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MyACUVUE® Russia in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MyACUVUE® Russia in the recent period. As of 2021-03-16, among the MyACUVUE® Russia‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, MyACUVUE® Russia's the proportion of networks impressions are placed like this:
Audience Network's proportion is 32.62%,
Facebook's proportion is 28.0%,
Messenger's proportion is 26.26%,
Instagram's proportion is 13.11%,
's proportion is .
In the date of 2021-03-16, MyACUVUE® Russia‘s network with the most ads is Facebook and its proportion is 25.64%.
3. Top 3 Ad Creative Analysis of MyACUVUE® Russia
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MyACUVUE® Russia. We can see some advertising trends.
Top 1 Ad Creative of MyACUVUE® Russia
Ad Details ：
Headline ：Устанавливайте приложение 18+
Text ：Регистрируйтесь в приложении и получите скидку 500 рублей на первую покупку!
Top 2 Ad Creative of MyACUVUE® Russia
Ad Details ：
Headline ：Устанавливайте приложение 18+
Text ：Попробуйте линзы ACUVUE®: запишитесь на подбор в приложении!
Top 3 Ad Creative of MyACUVUE® Russia
Ad Details ：
Headline ：Устанавливайте приложение 18+
Text ：Скачивайте приложение 18+
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 168 | 95 | 162 |
| Popularity | 788 | 756 | 717 |
| Dimensions | 406 x 720 | 360 x 360 | 640 x 360 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 2 | 1 | 2 |
| Countries | Russia | Russia | Bulgaria |
| Language | Russian | Russian | NA |
Through the above analysis, we can see that the most effective channel for MyACUVUE® Russia in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free MyACUVUE® Russia's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MyACUVUE® Russia, you can click the app name below to view related reports, or you can find more info in ASOTools.