MyFarmbook Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MyFarmbook's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MyFarmbook.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MyFarmbook
App Name : MyFarmbook
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : Shezi Ntuthuko
Publisher : Facebook,Instagram
Total creative ads during the time period : 39
Duration : 209
Popularity : 31,708
Check ASO Keywords of MyFarmbook
2. MyFarmbook’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MyFarmbook in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MyFarmbook in the recent period. As of 2021-03-14, among the MyFarmbook‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 36.36%, Playable Ads category's proportion is 0.0%, Image category's proportion is 63.64%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, MyFarmbook's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.82%,
Audience Network's proportion is 24.06%,
Instagram's proportion is 24.06%,
Messenger's proportion is 24.06%,
's proportion is .
In the date of 2021-03-14, MyFarmbook‘s network with the most ads is Facebook and its proportion is 72.73%.
3. Top 3 Ad Creative Analysis of MyFarmbook
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MyFarmbook. We can see some advertising trends.
Top 1 Ad Creative of MyFarmbook
Ad Details ：
Headline ：Pregnant Cow, 12 mths, 10-14% profit (R1,873 - R2,622)
Text ：Featured on Carte Blanche, CNN & TEDx - our Crowdfarming™ innovation helps people invest in cows or plant assets which are nurtured by farmers and then sold for guaranteed profits.
Investment Options:
Macadamia Tree: 6 yrs, 95% – 105% profit (R1,948 – R2,164).
Free Range Ox: 6 mths, 5% – 7% profit (R576 – R701).
Pregnant Cow: 12 mths, 10% – 14% profit (R1,873 – R2,622).
How it works:
- You buy the cow or tree from the farmer, through Livestock Wealth.
- The asset grows in the farmers care.
- The farmer buys back the fully grown asset at the time of maturity for a guaranteed profit!
Impact since 2015:
- Over 2,800 Investors
- Over R70 Million Invested
- Over R10 Million Profits Earned
- More than 30 Farmers Impacted
Learn more at https://livestockwealth.com/investments/
Top 2 Ad Creative of MyFarmbook
Ad Details ：
Headline ：Pregnant Cow, 12 mths, 10-14% profit (R1,873 - R2,622)
Text ：Featured on Carte Blanche, CNN & TEDx - our Crowdfarming™ innovation helps people invest in cows or plant assets which are nurtured by farmers and then sold for guaranteed profits.
Investment Options:
Macadamia Tree: 6 yrs, 95% – 105% profit (R1,948 – R2,164).
Free Range Ox: 6 mths, 5% – 7% profit (R576 – R701).
Pregnant Cow: 12 mths, 10% – 14% profit (R1,873 – R2,622).
How it works:
- You buy the cow or tree from the farmer, through Livestock Wealth.
- The asset grows in the farmers care.
- The farmer buys back the fully grown asset at the time of maturity for a guaranteed profit!
Impact since 2015:
- Over 2,800 Investors
- Over R70 Million Invested
- Over R10 Million Profits Earned
- More than 30 Farmers Impacted
Learn more at https://livestockwealth.com/investments/
Top 3 Ad Creative of MyFarmbook
Ad Details ：
Headline ：Pregnant Cow, 12 mths, 10-14% profit (R1,873 - R2,622)
Text ：Featured on Carte Blanche, CNN & TEDx - our Crowdfarming™ innovation helps people invest in cows or plant assets which are nurtured by farmers and then sold for guaranteed profits.
Investment Options:
Macadamia Tree: 6 yrs, 95% – 105% profit (R1,948 – R2,164).
Free Range Ox: 6 mths, 5% – 7% profit (R576 – R701).
Pregnant Cow: 12 mths, 10% – 14% profit (R1,873 – R2,622).
How it works:
- You buy the cow or tree from the farmer, through Livestock Wealth.
- The asset grows in the farmers care.
- The farmer buys back the fully grown asset at the time of maturity for a guaranteed profit!
Impact since 2015:
- Over 2,800 Investors
- Over R70 Million Invested
- Over R10 Million Profits Earned
- More than 30 Farmers Impacted
Learn more at https://livestockwealth.com/investments/
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 208 | 208 | 208 |
| Popularity | 987 | 986 | 986 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 7 | 7 | 7 |
| Countries | South Africa,United Kingdom,United States,Australia,Canada | South Africa,United States,United Kingdom,Australia,Canada | South Africa,Canada,United States,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for MyFarmbook in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free MyFarmbook's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MyFarmbook, you can click the app name below to view related reports, or you can find more info in ASOTools.