ClickBus - Bus Tickets Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ClickBus - Bus Tickets's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ClickBus - Bus Tickets.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ClickBus - Bus Tickets
App Name : ClickBus - Bus Tickets
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : ClickBus Serviços de Viagens e Passagens de Ônibus
Publisher : Instagram,NYC Next Bus,Alarm Clock,Blue Light Filter - Night Mode, Night Shift,YouCam Nails - Manicure Salon for Custom Nail Art,30 Day Fitness Challenge - Workout at Home,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Facebook
Total creative ads during the time period : 878
Duration : 2,215
Popularity : 149,419
Check ASO Keywords of ClickBus - Bus Tickets
2. ClickBus - Bus Tickets’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ClickBus - Bus Tickets in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ClickBus - Bus Tickets in the recent period. As of 2021-03-16, among the ClickBus - Bus Tickets‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 63.64%, Playable Ads category's proportion is 0.0%, Image category's proportion is 36.36%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, ClickBus - Bus Tickets's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.19%,
Audience Network's proportion is 24.94%,
Instagram's proportion is 24.94%,
Messenger's proportion is 24.94%,
's proportion is .
In the date of 2021-03-16, ClickBus - Bus Tickets‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of ClickBus - Bus Tickets
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ClickBus - Bus Tickets. We can see some advertising trends.
Top 1 Ad Creative of ClickBus - Bus Tickets
Ad Details ：
Headline ：Segurança na sua viagem.
Text ：Só na ClickBus você compra online, confere as medidas de segurança e ainda tem o melhor preço na passagem de ônibus!
Top 2 Ad Creative of ClickBus - Bus Tickets
Ad Details ：
Headline ：Segurança na sua viagem.
Text ：Só na ClickBus você compra online, confere as medidas de segurança e ainda tem o melhor preço na passagem de ônibus!
Top 3 Ad Creative of ClickBus - Bus Tickets
Ad Details ：
Headline ：Agora você embarca direto!
Text ：Só com ClickBus X você encontra o menor preço para viajar do Rio de Janeiro para Belo Horizonte e com segurança reforçada!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 128 | 128 | 136 |
| Popularity | 937 | 937 | 931 |
| Dimensions | 400 x 224 | 400 x 224 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Brazil | Brazil | Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for ClickBus - Bus Tickets in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free ClickBus - Bus Tickets's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ClickBus - Bus Tickets, you can click the app name below to view related reports, or you can find more info in ASOTools.