MyFitnessPal Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MyFitnessPal’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MyFitnessPal.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MyFitnessPal
App Name : MyFitnessPal
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Under Armour, Inc.
Publisher : 1个月下蹲挑战,10公里跑 - Couch to 10K,1个月板挑战,Smart Pedometer & Tracker,喝水助手-健康喝水好帮手,One Rep Max Calculator - 1RM Lift Log,Full Fitness Workout,Chronofit
Total creative ads during the time period : 269
Duration : 2,333
Popularity : 20,624
2. MyFitnessPal’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser MyFitnessPal in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MyFitnessPal in the recent period. As of 2020-09-07, among the MyFitnessPal‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, MyFitnessPal’s the proportion of networks impressions are placed like this:
Instagram’s proportion is 63.13%,
Facebook’s proportion is 36.87%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, MyFitnessPal‘s network with the most ads is Instagram and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of MyFitnessPal
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MyFitnessPal. We can see some advertising trends.
Top 1 Ad Creative of MyFitnessPal
Ad Details ：
Headline ：Apps for Health and Wellness | Confident Living | Tech
Text ：These health and wellness apps will help you focus on living and aging well. So you can have guidance and support at your fingertips!
Top 2 Ad Creative of MyFitnessPal
Ad Details ：
Headline ：Íme, a 9 legjobb alkalmazás az egészség megőrzéséhez otthon tartózkodás esetén - Innocent Blog
Text ：A kiegyensúlyozott életmód egyre nagyobb divattá vált az utóbbi időben, ami magában foglalja a rendszeres testmozgást, a nyers zöldségek és gyümölcsök fogyasztását és a meditációt. A fejlesztők különböző alkalmazásokkal álltak elő annak érdekében, hogy az emberek nap mi...
Top 3 Ad Creative of MyFitnessPal
Ad Details ：
Headline ：Join now on My Fitness Pal
Text ：Join now on My Fitness Pal
Basic Info of Top 3 Ad Creative
|Dimensions||507 x 350||1280 x 720||1200 x 628|
|Countries||United States||Hungary||United Kingdom|
Through the above analysis, we can see that the most effective channel for MyFitnessPal in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free MyFitnessPal’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MyFitnessPal, you can click the app name below to view related reports.