NIGHT OUT Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the NIGHT OUT's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps NIGHT OUT.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of NIGHT OUT
App Name : NIGHT OUT
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Night Out
Publisher : Instagram,Facebook,30 Day Fitness Challenge - Workout at Home,7 Minute Workout,Fotor - Photo Editor&Collage,ArtistA Photo Editor: Cartoon Face, Photo Art Cam
Total creative ads during the time period : 273
Duration : 1,171
Popularity : 18,340
Check ASO Keywords of NIGHT OUT
2. NIGHT OUT’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser NIGHT OUT in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of NIGHT OUT in the recent period. As of 2021-03-13, among the NIGHT OUT‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, NIGHT OUT's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-03-13, NIGHT OUT‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of NIGHT OUT
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of NIGHT OUT. We can see some advertising trends.
Top 1 Ad Creative of NIGHT OUT
Ad Details ：
Headline ：Free Tickets, Free Dinner - On Us!
Text ：
Top 2 Ad Creative of NIGHT OUT
Ad Details ：
Headline ：Best Things to do in Chicago
Text ：What to do this winter in Chicago? We have some ideas. ❄️🥃
View options: winter303.nightout.com
Top 3 Ad Creative of NIGHT OUT
Ad Details ：
Headline ：Best Things to do in Chicago
Text ：What to do this winter in Chicago? We have some ideas. ❄️🥃
View options: winter303.nightout.com
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 241 | 32 | 32 |
| Popularity | 810 | 154 | 154 |
| Dimensions | 400 x 224 | 600 x 600 | 600 x 600 |
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 3 | 1 | 1 |
| Countries | United States | United Kingdom,United States,Australia,Canada | United States,Australia,Canada,United Kingdom |
| Language | German | English | English |
Through the above analysis, we can see that the most effective channel for NIGHT OUT in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free NIGHT OUT's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to NIGHT OUT, you can click the app name below to view related reports, or you can find more info in ASOTools.