NIGHT OUT Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the NIGHT OUT’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps NIGHT OUT.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of NIGHT OUT

App Name : NIGHT OUT

Logo：

OS : iOS

Network : Facebook,Instagram,Audience Network

Developer : 80five LLC

Publisher : 30 Day Fitness Challenge - Workout at Home,7 Minute Workout,Fotor - Photo Editor & Collage,ArtistA Cartoon Sketch Cam,TopBuzz: Notícias,Vídeos, GIFs,Punishment Ruqyah Full MP3,Lindol Alert,Ant Smasher by Best Cool Fun Games

Total creative ads during the time period : 117

Duration : 961

Popularity : 13,648

2. NIGHT OUT’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser NIGHT OUT in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of NIGHT OUT in the recent period. As of 2020-08-14, among the NIGHT OUT‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-14, NIGHT OUT’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 50.49%,

Facebook’s proportion is 49.51%,

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In the date of 2020-08-14, NIGHT OUT‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of NIGHT OUT

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of NIGHT OUT. We can see some advertising trends.

Top 1 Ad Creative of NIGHT OUT

Ad Details ：

Headline ：Free Tickets, Free Dinner - On Us!

Text ：

Top 2 Ad Creative of NIGHT OUT

Ad Details ：

Headline ：Clicquot On The Coast 2019

Text ：Clicquot On The Coast One of the "Best Food Events in L.A" - LA Magazine 2018Join Champagne House, Veuve Clicquot, as they takeover Paséa Hotel & Spa. Enjoy a bubbly pool party, a secret rosé garden,...

Top 3 Ad Creative of NIGHT OUT

Ad Details ：

Headline ：Find Concerts, Festivals, and More!

Text ：

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for NIGHT OUT in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free NIGHT OUT’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to NIGHT OUT, you can click the app name below to view related reports.

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