MyLuminette Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MyLuminette's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MyLuminette.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MyLuminette
App Name : MyLuminette
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : BlubirdSA
Publisher : Instagram,Facebook,Ameba,Korean Food Recipes - 10k Recipes,Hajj and Umrah Guide app,face joker mask app
Total creative ads during the time period : 100
Duration : 1,960
Popularity : 29,374
Check ASO Keywords of MyLuminette
2. MyLuminette’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MyLuminette in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MyLuminette in the recent period. As of 2021-02-23, among the MyLuminette‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-23, MyLuminette's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.64%,
Messenger's proportion is 25.64%,
Facebook's proportion is 24.36%,
Audience Network's proportion is 24.36%,
's proportion is .
In the date of 2021-02-23, MyLuminette‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of MyLuminette
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MyLuminette. We can see some advertising trends.
Top 1 Ad Creative of MyLuminette
Ad Details ：
Headline ：Comment cet appareil inventé à l'université de Liège restaure le sommeil de milliers de personnes
Text ：La Luminette a déjà aidé plus de 60 265 personnes à retrouver un rythme de sommeil régulier et cela durant la première semaine d’utilisation. "Dès les premiers jours d'utilisation, une agréable sensation de joie se fait sentir après le port des lunettes. Au niveau du sommeil : je n'arrivais pas à m'endormir avant 2 h du matin et parfois 4h ou 6h , maintenant vers 21h30 - 22h00, les premiers signes de sommeil apparaissent. C'est impressionnant. Je recommande vivement les Luminettes. Quant au service-après vente, 10/10. Merci aux professeurs pour leur merveilleuse invention ainsi qu’à leurs équipes." Témoignage d'Olivia L, utilisatrice des Luminettes depuis mars 2019. Pour plus d'infos, cliquez ici: https://www.myluminette.com/
Top 2 Ad Creative of MyLuminette
Ad Details ：
Headline ：Comment cet appareil inventé à l'université de Liège restaure le sommeil de milliers de personnes
Text ：La Luminette a déjà aidé plus de 60 265 personnes à retrouver un rythme de sommeil...
Top 3 Ad Creative of MyLuminette
Ad Details ：
Headline ：Cet appareil conçu par trois docteurs est la solution pour en finir avec le blues hivernal.
Text ：Le manque de lumière en hiver a des conséquences inattendues. Notre corps, et nos yeux en particulier, utilisent de lumière afin de réguler notre horloge biologique et nos hormones. Certaines personnes ressentent le manque de lumière plus que d'autres et en souffrent mentalement. Après 4 ans de recherches, 3 docteurs de l'Université de Liège (1 neurologue spécialiste du sommeil et 2 spécialistes de physique optique), ont mis au point une solution étonnante et accessible pour aider les personnes sensibles au manque de lumière. Depuis, La Luminette aide plus de 60 265 personnes à retrouver leur sourire et leur énergie en hiver. "Quel changement depuis que je les ai ! Adieu FATIGUE après le repas de midi, adieu REVEILS NOCTURNES, adieu ENDORMISSEMENTS TARDIFS, adieu MOROSITE et DEPRIME HIVERNALE… et bonjour à l’entrain et la bonne humeur ! La différence est incontestable. Je conseille la Luminette à tous. Quelle facilité d’utilisation, un vrai bonheur." Témoignage de Caroline D, utilisatrice des Luminette depuis janvier 2017. Cliquez ici pour en apprendre plus sur les Luminettes: https://www.myluminette.com/
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 332 | 268 | 332 |
| Popularity | 971 | 916 | 776 |
| Dimensions | 640 x 640 | 640 x 640 | 640 x 640 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 3 | 3 | 13 |
| Countries | Switzerland,Monaco,Luxembourg,Congo,Belgium,Central African,France | Central African,France,Congo,Luxembourg,Monaco,Switzerland,Belgium | Luxembourg,Central African,Monaco,Congo,Belgium,Switzerland,France |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for MyLuminette in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free MyLuminette's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MyLuminette, you can click the app name below to view related reports, or you can find more info in ASOTools.