POI2U Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the POI2U's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps POI2U.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of POI2U
App Name : POI2U
Logo：
OS : iOS
Network : Audience Network,Facebook,Messenger
Developer : P and O Global Technologies Sdn. Bhd.
Publisher : Instagram,Facebook,Scan & Translate+ Text grabber,MakeupPlus - Virtual Makeup,Blue Light Filter - Night Mode, Night Shift,POTO - Photo Collage Editor
Total creative ads during the time period : 212
Duration : 347
Popularity : 38,479
Check ASO Keywords of POI2U
2. POI2U’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser POI2U in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of POI2U in the recent period. As of 2021-03-16, among the POI2U‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, POI2U's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, POI2U‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of POI2U
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of POI2U. We can see some advertising trends.
Top 1 Ad Creative of POI2U
Ad Details ：
Headline ：𝗣𝗿𝗢𝗺𝗶𝗹𝗲𝗷 - 𝗗𝗿𝗶𝘃𝗲 𝗟𝗲𝘀𝘀, 𝗣𝗮𝘆 𝗟𝗲𝘀𝘀
Text ：While high driving mileage pays higher insurance! NOW, you can pay less while you drive less absolutely necessary like this time.🙋♂️🙋 . Insure your car with a fairer premium with 𝗣𝗿𝗢𝗺𝗶𝗹𝗲𝗷 - 𝗗𝗿𝗶𝘃𝗲 𝗟𝗲𝘀𝘀, 𝗣𝗮𝘆 𝗟𝗲𝘀𝘀. Get an instant quote now! 👉https://bit.ly/3djICSe . #carinsurancemalaysia #PrOmilej #PnOInsurance #pacificorientinsurance #carinsurancequote #stayathome #awaycovid19 #savemore #drivelesspayless
Top 2 Ad Creative of POI2U
Ad Details ：
Headline ：Kurang Memandu, Lebih Jimat - PrOmilej
Text ：Mengapa perlu bayar insurans kereta lebih untuk kereta yang jarang jalan? 🚗🛵 . SEKARANG! Dengan 𝗣𝗿𝗢𝗺𝗶𝗹𝗲𝗷 anda boleh bayar insurans kereta yang mengikut jarak pemanduan kereta dalam tempoh setahun. 🙋♂️🙋 . 𝗞𝘂𝗿𝗮𝗻𝗴 𝗺𝗲𝗺𝗮𝗻𝗱𝘂 & 𝗷𝗶𝗺𝗮𝘁 𝘀𝗲𝗵𝗶𝗻𝗴𝗴𝗮 𝟰𝟬% 𝗱𝗲𝗻𝗴𝗮𝗻 𝗣𝗿𝗢𝗺𝗶𝗹𝗲𝗷 👉 https://bit.ly/34G8Uex #carinsurancemalaysia #PrOmilej #PnOInsurance #pacificorientinsurance #carinsurancequote #stayathome #awaycovid19 #savemore #drivelesspayless
Top 3 Ad Creative of POI2U
Ad Details ：
Headline ：Kurang Memandu, Lebih Jimat - PrOmilej
Text ：Mengapa perlu bayar insurans kereta lebih untuk kereta yang jarang jalan? 🚗🛵 . SEKARANG! Dengan 𝗣𝗿𝗢𝗺𝗶𝗹𝗲𝗷 anda boleh bayar insurans kereta yang mengikut jarak pemanduan kereta dalam tempoh setahun. 🙋♂️🙋 . 𝗞𝘂𝗿𝗮𝗻𝗴 𝗺𝗲𝗺𝗮𝗻𝗱𝘂 & 𝗷𝗶𝗺𝗮𝘁 𝘀𝗲𝗵𝗶𝗻𝗴𝗴𝗮 𝟰𝟬% 𝗱𝗲𝗻𝗴𝗮𝗻 𝗣𝗿𝗢𝗺𝗶𝗹𝗲𝗷 👉 https://bit.ly/34G8Uex #carinsurancemalaysia #PrOmilej #PnOInsurance #pacificorientinsurance #carinsurancequote #stayathome #awaycovid19 #savemore #drivelesspayless
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 80 | 80 | 80 |
| Popularity | 601 | 600 | 600 |
| Dimensions | 600 x 314 | 600 x 314 | 600 x 314 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Malaysia | Malaysia | Malaysia |
| Language | English | Indonesian | Indonesian |
Through the above analysis, we can see that the most effective channel for POI2U in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free POI2U's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to POI2U, you can click the app name below to view related reports, or you can find more info in ASOTools.