MyMillennium Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MyMillennium's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MyMillennium.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MyMillennium
App Name : MyMillennium
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Millennium Hotels and Resorts
Publisher : Instagram,Facebook,GulogGratis,Fotor - Photo Editor&Collage,Bible Study - Study The Bible By Topic,AirBrush: Easy Photo Editor
Total creative ads during the time period : 2,890
Duration : 798
Popularity : 382,726
Check ASO Keywords of MyMillennium
2. MyMillennium’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MyMillennium in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MyMillennium in the recent period. As of 2021-03-15, among the MyMillennium‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 70.59%, Carousel category's proportion is 29.41%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, MyMillennium's the proportion of networks impressions are placed like this:
Facebook's proportion is 36.04%,
Instagram's proportion is 36.04%,
Messenger's proportion is 27.92%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, MyMillennium‘s network with the most ads is Facebook and its proportion is 35.29%.
3. Top 3 Ad Creative Analysis of MyMillennium
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MyMillennium. We can see some advertising trends.
Top 1 Ad Creative of MyMillennium
Ad Details ：
Headline ：Exclusive Rates & Packages
Text ：
Top 2 Ad Creative of MyMillennium
Ad Details ：
Headline ：Exclusive Rates & Packages
Text ：
Top 3 Ad Creative of MyMillennium
Ad Details ：
Headline ：Millennium Hotel & Convention Centre Kuwait
Text ：Just 10 minutes away from the progressive Kuwait City, the luxurious 5-star Millennium Hotel & Convention Centre Kuwait stands tall in the Salmiya area adjacent to the financial and business district.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 231 | 209 | 178 |
| Popularity | 997 | 994 | 970 |
| Dimensions | 1280 x 720 | 720 x 720 | 682 x 353 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Niger | Niger | Iraq,United Arab Emirates |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for MyMillennium in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free MyMillennium's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MyMillennium, you can click the app name below to view related reports, or you can find more info in ASOTools.