MySelective Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MySelective's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MySelective.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MySelective
App Name : MySelective
Logo：
OS : iOS
Network : Facebook,Messenger,Audience Network
Developer : Selective Insurance Group, Inc.
Publisher : Facebook,Instagram,PhotoGrid Video Collage maker
Total creative ads during the time period : 237
Duration : 908
Popularity : 125,056
Check ASO Keywords of MySelective
2. MySelective’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MySelective in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MySelective in the recent period. As of 2021-03-09, among the MySelective‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 14.81%, Playable Ads category's proportion is 0.0%, Image category's proportion is 85.19%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-09, MySelective's the proportion of networks impressions are placed like this:
Messenger's proportion is 49.31%,
Facebook's proportion is 37.4%,
Audience Network's proportion is 9.7%,
Instagram's proportion is 3.58%,
's proportion is .
In the date of 2021-03-09, MySelective‘s network with the most ads is Facebook and its proportion is 38.89%.
3. Top 3 Ad Creative Analysis of MySelective
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MySelective. We can see some advertising trends.
Top 1 Ad Creative of MySelective
Ad Details ：
Headline ：Remind Customers to Download Our New App
Text ：The new MySelective mobile app gives customers the same convenient features as an Online Account, right at their fingertips.
Top 2 Ad Creative of MySelective
Ad Details ：
Headline ：Selective Insurance Digital Policy
Text ：Our mutual customers enjoy 24/7 policy access. Digital policy is fast, ecofriendly, and secure.
Top 3 Ad Creative of MySelective
Ad Details ：
Headline ：Remind Customers to Download Our New App
Text ：The new MySelective mobile app gives customers the same convenient features as an Online Account, right at their fingertips.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 186 | 186 | 186 |
| Popularity | 990 | 990 | 990 |
| Dimensions | 600 x 314 | 600 x 600 | 600 x 314 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for MySelective in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free MySelective's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MySelective, you can click the app name below to view related reports, or you can find more info in ASOTools.