MySelective Competitive Intelligence|Ad Analysis by SocialPeta

MySelective Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the MySelective's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MySelective.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of MySelective

App Name : MySelective

Logo

MySelective-SocialPeta

OS : iOS

Network : Facebook,Messenger,Audience Network

Developer : Selective Insurance Group, Inc.

Publisher : Facebook,Instagram,PhotoGrid Video Collage maker

Total creative ads during the time period : 237

Duration : 908

Popularity : 125,056

Check ASO Keywords of MySelective

2. MySelective’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MySelective in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of MySelective in the recent period. As of 2021-03-09, among the MySelective‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 14.81%, Playable Ads category's proportion is 0.0%, Image category's proportion is 85.19%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-09, MySelective's the proportion of networks impressions are placed like this:

Messenger's proportion is 49.31%,

Facebook's proportion is 37.4%,

Audience Network's proportion is 9.7%,

Instagram's proportion is 3.58%,

's proportion is .

In the date of 2021-03-09, MySelective‘s network with the most ads is Facebook and its proportion is 38.89%.

3. Top 3 Ad Creative Analysis of MySelective

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MySelective. We can see some advertising trends.

Top 1 Ad Creative of MySelective

Ad Details :

Headline :Remind Customers to Download Our New App

Text :The new MySelective mobile app gives customers the same convenient features as an Online Account, right at their fingertips.

Top 2 Ad Creative of MySelective

Ad Details :

Headline :Selective Insurance Digital Policy

Text :Our mutual customers enjoy 24/7 policy access. Digital policy is fast, ecofriendly, and secure.

Top 3 Ad Creative of MySelective

Ad Details :

Headline :Remind Customers to Download Our New App

Text :The new MySelective mobile app gives customers the same convenient features as an Online Account, right at their fingertips.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 186 186 186
Popularity 990 990 990
Dimensions 600 x 314 600 x 600 600 x 314
Creative Type Image Image Image
Network Messenger Messenger Facebook
Related Ads 1 1 1
Countries United States United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for MySelective in recent advertising is Messenger, and the main creative type is Image.

In conclusion: The above is a free MySelective's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to MySelective, you can click the app name below to view related reports, or you can find more info in ASOTools.