MyTelkomsel Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MyTelkomsel's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MyTelkomsel.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MyTelkomsel
App Name : MyTelkomsel
Logo：
OS : iOS
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Telekomunikasi Selular, PT
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,GulogGratis,MakeupPlus - Virtual Makeup,Montage Video Musique
Total creative ads during the time period : 2,969
Duration : 2,121
Popularity : 275,794
Check ASO Keywords of MyTelkomsel
2. MyTelkomsel’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MyTelkomsel in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MyTelkomsel in the recent period. As of 2021-03-15, among the MyTelkomsel‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 11.11%, Playable Ads category's proportion is 0.0%, Image category's proportion is 88.89%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, MyTelkomsel's the proportion of networks impressions are placed like this:
Facebook's proportion is 44.77%,
Audience Network's proportion is 18.41%,
Instagram's proportion is 18.41%,
Messenger's proportion is 18.41%,
's proportion is .
In the date of 2021-03-15, MyTelkomsel‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of MyTelkomsel
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MyTelkomsel. We can see some advertising trends.
Top 1 Ad Creative of MyTelkomsel
Ad Details ：
Headline ：Telkomsel
Text ：Physical distancing bukan halangan untuk kita menjalani Ramadan, karena ada 1001 cara untuk terus jalankan kebaikan. Walaupun di bulan suci kali ini banyak hal yang harus dilakukan dengan cara yang beda, tapi percayalah tali kasih kita tetap terjaga. Karena dengan MyTelkomsel, transfer pulsa, donasi, Kuota Ketengan buat silaturahmi, streaming konten religi semua bisa. #DiRumahTerusMaju jalankan kebaikan dan download MyTelkomsel sekarang! Info selengkapnya cek tsel.me/dirumahterusmaju. Follow media sosial Telkomsel untuk dapatkan beragam info menarik lainnya.
Top 2 Ad Creative of MyTelkomsel
Ad Details ：
Headline ：Combo Sakti Telkomsel
Text ：Telepon-an, Streaming-an, Sosmed-an, semua jadi 1, mulai dari 75rb kuota hingga 15GB
Top 3 Ad Creative of MyTelkomsel
Ad Details ：
Headline ：Film-film seru untuk kamu
Text ：Berbagai kisah persahabatan antara manusia & hewan bisa kamu #NonstopNonton di MAXstream!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 88 | 1 |
| Popularity | 1,000 | 999 | 999 |
| Dimensions | 720 x 720 | 400 x 400 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 2 | 1 | 1 |
| Countries | Indonesia | Indonesia | Indonesia |
| Language | Indonesian | Indonesian | Indonesian |
Through the above analysis, we can see that the most effective channel for MyTelkomsel in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free MyTelkomsel's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MyTelkomsel, you can click the app name below to view related reports, or you can find more info in ASOTools.