MyVirginActive Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the MyVirginActive's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MyVirginActive.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of MyVirginActive

App Name : MyVirginActive

Logo：

OS : Android

Network : Facebook,Instagram,Audience Network

Developer : Virgin Active Italia

Publisher : Instagram,Home Workout for Men - Bodybuilding,Arm Workout - Biceps Exercise

Total creative ads during the time period : 49

Duration : 785

Popularity : 2,849

Check ASO Keywords of MyVirginActive

2. MyVirginActive’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MyVirginActive in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of MyVirginActive in the recent period. As of 2020-10-13, among the MyVirginActive‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 66.67%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-10-13, MyVirginActive's the proportion of networks impressions are placed like this:

Facebook's proportion is 25.0%,

Audience Network's proportion is 25.0%,

Instagram's proportion is 25.0%,

Messenger's proportion is 25.0%,

's proportion is .

In the date of 2020-10-13, MyVirginActive‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of MyVirginActive

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MyVirginActive. We can see some advertising trends.

Top 1 Ad Creative of MyVirginActive

Ad Details ：

Headline ：INIZIA SUBITO

Text ：Allena la migliore versione di te!

Top 2 Ad Creative of MyVirginActive

Ad Details ：

Headline ：INIZIA SUBITO

Text ：Unisciti alla community Virgin Active

Top 3 Ad Creative of MyVirginActive

Ad Details ：

Headline ：INIZIA SUBITO

Text ：Unisciti alla community Virgin Active

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for MyVirginActive in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free MyVirginActive's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to MyVirginActive, you can click the app name below to view related reports, or you can find more info in ASOTools.

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