MyWhitecoat Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MyWhitecoat's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MyWhitecoat.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MyWhitecoat
App Name : MyWhitecoat
Logo：
OS : iOS
Network : Google Ads(Admob),Audience Network,Instagram
Developer : Whitecoat Operating Pty Ltd
Publisher : Instagram,Gas Station: Car Parking Sim,Multi Level Parking Simulator,Train Driver 15,Zombie Hunter Sniper,Counter Sniper Killer Assassin- FPS sniper showdown against notrorious mafia gangs,Criminal Russia 3D.Gangsta way
Total creative ads during the time period : 859
Duration : 994
Popularity : 104,217
Check ASO Keywords of MyWhitecoat
2. MyWhitecoat’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MyWhitecoat in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MyWhitecoat in the recent period. As of 2021-02-21, among the MyWhitecoat‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 20.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 40.0%, Carousel category's proportion is 40.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-21, MyWhitecoat's the proportion of networks impressions are placed like this:
Instagram's proportion is 69.29%,
Messenger's proportion is 30.71%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-02-21, MyWhitecoat‘s network with the most ads is Instagram and its proportion is 60.0%.
3. Top 3 Ad Creative Analysis of MyWhitecoat
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MyWhitecoat. We can see some advertising trends.
Top 1 Ad Creative of MyWhitecoat
Ad Details ：
Headline ：Find Highly Rated Psychologists Near You
Text ：Looking for a psychologist near you? Connect with the best healthcare providers through Whitecoat - You deserve to always feel your best.!
Top 2 Ad Creative of MyWhitecoat
Ad Details ：
Headline ：Find Highly Rated Psychologists Near You
Text ：Looking for a psychologist near you? Connect with the best healthcare providers through Whitecoat - You deserve to always feel your best.!
Top 3 Ad Creative of MyWhitecoat
Ad Details ：
Headline ：Find Highly Rated Psychologists Near You
Text ：Looking for a psychologist near you? Connect with the best healthcare providers through Whitecoat - You deserve to always feel your best.!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 95 | 95 | 93 |
| Popularity | 690 | 686 | 674 |
| Dimensions | 600 x 313 | 600 x 313 | 600 x 314 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Australia,Canada,United Kingdom | United States,Australia,Canada,United Kingdom | Australia,United States,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for MyWhitecoat in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free MyWhitecoat's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MyWhitecoat, you can click the app name below to view related reports, or you can find more info in ASOTools.