Naked Insurance Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Naked Insurance's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Naked Insurance.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Naked Insurance
App Name : Naked Insurance
Logo：
OS : iOS
Network : Facebook,Instagram,Twitter
Developer : Naked Insurance
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes
Total creative ads during the time period : 303
Duration : 638
Popularity : 67,527
Check ASO Keywords of Naked Insurance
2. Naked Insurance’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Naked Insurance in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Naked Insurance in the recent period. As of 2021-03-11, among the Naked Insurance‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, Naked Insurance's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, Naked Insurance‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Naked Insurance
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Naked Insurance. We can see some advertising trends.
Top 1 Ad Creative of Naked Insurance
Ad Details ：
Headline ：Pause your premium.
Text ：Switch off your car's accident cover, and pay less when you're not driving, with Naked CoverPause. FSP 48822 Policies are underwritten by The Hollard Insurance Company Limited, a registered insurer and authorised financial services provider.
Top 2 Ad Creative of Naked Insurance
Ad Details ：
Headline ：Pause your premium
Text ：Not driving? Pause your accident cover and save up to 50% on your car insurance premium.
Top 3 Ad Creative of Naked Insurance
Ad Details ：
Headline ：Naked Insurance
Text ：Buy car insurance with just a click. No need to speak to a call centre, ever. Switch your accident cover on and off, and pay less when you're not driving with the Naked CoverPause feature.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 323 | 255 | 244 |
| Popularity | 987 | 844 | 801 |
| Dimensions | 640 x 640 | 640 x 640 | 640 x 360 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 2 | 3 | 3 |
| Countries | South Africa | United Kingdom,Canada,United States,Australia | Australia,United States,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Naked Insurance in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Naked Insurance's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Naked Insurance, you can click the app name below to view related reports, or you can find more info in ASOTools.