Personal Capital - Investing and Finance App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Personal Capital - Investing and Finance App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Personal Capital - Investing and Finance App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Personal Capital - Investing and Finance App
App Name : Personal Capital - Investing and Finance App
Logo：
OS : Android
Network : Facebook,Instagram,Yahoo
Developer : Personal Capital Corporation
Publisher : Instagram,Facebook,Vegan Recipes - Free Vegan Food Cookbook,Talkray - Free Calls Texts,USA Weather forecast,Unicorn Live Wallpaper,Text on Pictures : Text Editor, Picture Quotes,Tandem Language Exchange: Speak & learn languages
Total creative ads during the time period : 280
Duration : 2,447
Popularity : 72,749
Check ASO Keywords of Personal Capital - Investing and Finance App
2. Personal Capital - Investing and Finance App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Personal Capital - Investing and Finance App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Personal Capital - Investing and Finance App in the recent period. As of 2021-03-14, among the Personal Capital - Investing and Finance App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 38.46%, Playable Ads category's proportion is 0.0%, Image category's proportion is 46.15%, Carousel category's proportion is 15.38%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Personal Capital - Investing and Finance App's the proportion of networks impressions are placed like this:
Facebook's proportion is 45.42%,
Instagram's proportion is 45.42%,
Messenger's proportion is 9.16%,
's proportion is ,
's proportion is .
In the date of 2021-03-14, Personal Capital - Investing and Finance App‘s network with the most ads is Facebook and its proportion is 46.15%.
3. Top 3 Ad Creative Analysis of Personal Capital - Investing and Finance App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Personal Capital - Investing and Finance App. We can see some advertising trends.
Top 1 Ad Creative of Personal Capital - Investing and Finance App
Ad Details ：
Headline ：Taxes in 2018: Does Itemizing Still Make Sense?
Text ：With updates to standard deductions, 529 plans, estate taxes and more, you may need to update your tax plan.
Top 2 Ad Creative of Personal Capital - Investing and Finance App
Ad Details ：
Headline ：What the Revamped Tax Code Means for You
Text ：New updates to standard deductions, 529 plans, estate taxes and more!
Top 3 Ad Creative of Personal Capital - Investing and Finance App
Ad Details ：
Headline ：Does Itemizing Still Make Sense For My Taxes?
Text ：New updates to standard deductions, 529 plans, estate taxes and more!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 802 | 712 | 712 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 2 | 2 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Personal Capital - Investing and Finance App in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Personal Capital - Investing and Finance App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Personal Capital - Investing and Finance App, you can click the app name below to view related reports, or you can find more info in ASOTools.