Nasty Gal Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Nasty Gal's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Nasty Gal.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Nasty Gal
App Name : Nasty Gal
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Nasty Gal Ltd
Publisher : Instagram,Facebook,OLX Classifieds,Korean Food Recipes - 10k Recipes,Light Bible: Daily Verses, Prayer, Audio Bible,BeSoccer - Soccer Live Score
Total creative ads during the time period : 3,186
Duration : 2,721
Popularity : 596,378
Check ASO Keywords of Nasty Gal
2. Nasty Gal’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Nasty Gal in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Nasty Gal in the recent period. As of 2021-03-15, among the Nasty Gal‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 7.34%, Playable Ads category's proportion is 0.0%, Image category's proportion is 92.66%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Nasty Gal's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.15%,
Messenger's proportion is 25.01%,
Facebook's proportion is 24.92%,
Audience Network's proportion is 24.91%,
Google Ads(Admob)'s proportion is 0.0%.
In the date of 2021-03-15, Nasty Gal‘s network with the most ads is Facebook and its proportion is 24.86%.
3. Top 3 Ad Creative Analysis of Nasty Gal
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Nasty Gal. We can see some advertising trends.
Top 1 Ad Creative of Nasty Gal
Ad Details ：
Headline ：It'S Just That Simple V-Neck Tee - Blue - 12
Text ：Oh hey rad new things. Wanna see more? Head to site RN to see what’s going down ❤️{{product.description}}
Stay At Home
Top 2 Ad Creative of Nasty Gal
Ad Details ：
Headline ：It'S Just That Simple V-Neck Tee - Blue - 12
Text ：Oh hey rad new things. Wanna see more? Head to site RN to see what’s going down ❤️{{product.description}}
Stay At Home
Top 3 Ad Creative of Nasty Gal
Ad Details ：
Headline ：V Neck Cotton Tee - Blue - 16
Text ：Oh hey rad new things. Wanna see more? Head to site RN to see what’s going down ❤️{{product.description}}
#NastyGalsDoItBetter
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 252 | 252 | 252 |
| Popularity | 1,000 | 1,000 | 1,000 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 36 | 36 | 36 |
| Countries | Ireland,France,United States,Canada,United Kingdom,Australia | Ireland,France,United States,Canada,United Kingdom,Australia | Ireland,France,United States,Canada,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Nasty Gal in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Nasty Gal's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Nasty Gal, you can click the app name below to view related reports, or you can find more info in ASOTools.