Pimp My Car Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pimp My Car's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pimp My Car.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pimp My Car
App Name : Pimp My Car
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : Good Job Games
Publisher : Instagram,Facebook,OLX Classifieds,GulogGratis,开箱模拟器 for 皇室战争,Fotor - Photo Editor&Collage
Total creative ads during the time period : 689
Duration : 478
Popularity : 300,294
Check ASO Keywords of Pimp My Car
2. Pimp My Car’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pimp My Car in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pimp My Car in the recent period. As of 2021-03-15, among the Pimp My Car‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Pimp My Car's the proportion of networks impressions are placed like this:
Facebook's proportion is 31.04%,
Instagram's proportion is 29.04%,
Messenger's proportion is 20.06%,
Audience Network's proportion is 19.86%,
's proportion is .
In the date of 2021-03-15, Pimp My Car‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Pimp My Car
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pimp My Car. We can see some advertising trends.
Top 1 Ad Creative of Pimp My Car
Ad Details ：
Headline ：あなたの能力を示す
Text ：あなたの能力を示す
Top 2 Ad Creative of Pimp My Car
Ad Details ：
Headline ：とてもハマる！
Text ：とてもハマる！
Top 3 Ad Creative of Pimp My Car
Ad Details ：
Headline ：あなたの能力を示す
Text ：あなたの能力を示す
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 289 | 281 | 289 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1000 x 1250 | 320 x 400 | 1000 x 1250 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Messenger | Messenger |
| Related Ads | 1 | 1 | 1 |
| Countries | Laos,Azerbaijan,Palestine,United Kingdom,Albania,United States,Guernsey,Mexico,Nicaragua,Dominican,Bolivia,Maldives,Uzbekistan,Costa Rica,Belarus,Italy,El Salvador,Argentina,Afghanistan | Laos,Azerbaijan,Palestine,United Kingdom,United States,Mexico,Nicaragua,Uzbekistan,Maldives,Belarus,El Salvador,Argentina,Afghanistan,Bermuda,Israel,Kenya,Lithuania,Palau,Germany | Laos,Azerbaijan,Palestine,United Kingdom,Albania,United States,Honduras,Guernsey,Mexico,Nicaragua,Dominican,Bolivia,Maldives,Italy,Costa Rica,Uzbekistan,Belarus,Argentina,El Salvador |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for Pimp My Car in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Pimp My Car's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pimp My Car, you can click the app name below to view related reports, or you can find more info in ASOTools.