Drift Park Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Drift Park's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Drift Park.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Drift Park
App Name : Drift Park
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : April 21 Studio
Publisher : Instagram,Facebook,Car Logo Quiz,Line Runner,Ketchapp Winter Sports,Bike Racing 3D
Total creative ads during the time period : 1,976
Duration : 302
Popularity : 409,527
Check ASO Keywords of Drift Park
2. Drift Park’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Drift Park in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Drift Park in the recent period. As of 2021-03-15, among the Drift Park‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Drift Park's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.09%,
Instagram's proportion is 24.64%,
Messenger's proportion is 24.64%,
Audience Network's proportion is 24.63%,
's proportion is .
In the date of 2021-03-15, Drift Park‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Drift Park
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Drift Park. We can see some advertising trends.
Top 1 Ad Creative of Drift Park
Ad Details ：
Headline ：Parking Challenge🚗🚕🚙
Text ：Dio, come mettere la macchina nel parcheggio?🤦♀🤷♀💁♀
Top 2 Ad Creative of Drift Park
Ad Details ：
Headline ：Desafío de estacionamiento🚗🚕🚙
Text ：Estoy loco, ¿cómo poner el auto en el estacionamiento?🤦♀🤷♀💁♀
Top 3 Ad Creative of Drift Park
Ad Details ：
Headline ：Parking Challenge🚗🚕🚙
Text ：Dio, come mettere la macchina nel parcheggio?🤦♀🤷♀💁♀
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 255 | 255 | 255 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Italy | Mexico | Italy |
| Language | Italian | Spanish | Italian |
Through the above analysis, we can see that the most effective channel for Drift Park in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Drift Park's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Drift Park, you can click the app name below to view related reports, or you can find more info in ASOTools.