NatureID: Plant Identification Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the NatureID: Plant Identification's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps NatureID: Plant Identification.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of NatureID: Plant Identification
App Name : NatureID: Plant Identification
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : AIBY
Publisher : Instagram,Facebook
Total creative ads during the time period : 782
Duration : 567
Popularity : 62,316
Check ASO Keywords of NatureID: Plant Identification
2. NatureID: Plant Identification’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser NatureID: Plant Identification in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of NatureID: Plant Identification in the recent period. As of 2021-03-16, among the NatureID: Plant Identification‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, NatureID: Plant Identification's the proportion of networks impressions are placed like this:
Facebook's proportion is 28.95%,
Instagram's proportion is 25.28%,
Audience Network's proportion is 23.63%,
Messenger's proportion is 22.14%,
's proportion is .
In the date of 2021-03-16, NatureID: Plant Identification‘s network with the most ads is Facebook and its proportion is 26.92%.
3. Top 3 Ad Creative Analysis of NatureID: Plant Identification
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of NatureID: Plant Identification. We can see some advertising trends.
Top 1 Ad Creative of NatureID: Plant Identification
Ad Details ：
Headline ：🥀🌳🌺 Identify plants and flowers. Install for free!
Text ：🍀🍀🍀 Plant Identifier - botanist in your pocket!
Top 2 Ad Creative of NatureID: Plant Identification
Ad Details ：
Headline ：🥀🌳🌺 Identify plants and flowers. Install for free!
Text ：🍀🍀🍀 Plant Identifier - botanist in your pocket!
Top 3 Ad Creative of NatureID: Plant Identification
Ad Details ：
Headline ：🥀🌳🌺 Identify plants and flowers. Install for free!
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 306 | 214 | 54 |
| Popularity | 870 | 622 | 337 |
| Dimensions | 320 x 400 | 320 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 25 | 29 | 1 |
| Countries | Belgium,Moldavia,Mexico,Gibraltar,Saint Martin,Slovak,Bolivia,Greenland,Poland,French Guiana,Monaco,Nepal,Bahrian,Guernsey,Macedonia,United Kingdom,Portugal,Taiwan,Ireland,Finland | Bulgaria,France,Sint Maarten,French Polynesia,Portugal,Cayman Is,Spain,Faroe Islands,Korea,Albania,Guernsey,Macau,Norway,Monaco,Austria,Martinique,Lebanon,St Kitts-Nevis,Malta | Marshall Is Rep,Bonaire, Sint Eustatius and Saba,Serbia and Montenegro,Guernsey,Belize,Bahrian,Nicaragua,Cayman Is,Solomon Is,Norway,Puerto Rico,Grenada,Jamaica,Libyan Arab Jm,Haiti,Indonesia,Congo,Suriname,Yemen |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for NatureID: Plant Identification in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free NatureID: Plant Identification's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to NatureID: Plant Identification, you can click the app name below to view related reports, or you can find more info in ASOTools.