ZapLife Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ZapLife's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ZapLife.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ZapLife
App Name : ZapLife
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : ZapLife Inc.
Publisher : Instagram
Total creative ads during the time period : 20
Duration : 139
Popularity : 15,014
Check ASO Keywords of ZapLife
2. ZapLife’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ZapLife in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ZapLife in the recent period. As of 2021-03-15, among the ZapLife‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, ZapLife's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.03%,
Audience Network's proportion is 25.03%,
Messenger's proportion is 24.99%,
Instagram's proportion is 24.95%,
's proportion is .
In the date of 2021-03-15, ZapLife‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of ZapLife
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ZapLife. We can see some advertising trends.
Top 1 Ad Creative of ZapLife
Ad Details ：
Headline ：
Text ：Calling all artists to participate in the Artist Showcase on the ZapLife App hosted by @thequarantinestudios and @soundmuseum_
Compete to be on the Jim Jones Mixtape or win a $100,000 Record Deal + $5,000 Cash Prize with @soundmuseum_
HOW TO APPLY: DM @zaplife.social
This is an opportunity to play your record in real time or perform live, and get some sound advice on your music from @jimjonescapo
Open to all signed & unsigned artists.
Secure your spot now!
If you want to come watch the experience, then RSVP today on the ZapLife app!
Come party with @realberniceburgos @alexisskyy_ @sodrewski @jimjonescapo and your friends!
Top 2 Ad Creative of ZapLife
Ad Details ：
Headline ：
Text ：ZapLife Halloween All Female DJ Line Up!!
Come join us this very special Halloween Weekend 6pm - 3am Est, Sat The 31st!!
You may be stuck at home but we are gonna get you out on our Virtual Dance Floor! Halloween Style!
ZapLife - Club Infinity - All Female Dj Line Up - Dark Fantasy. That's The Vibe!
Download The ZapLife App Now and Let's make this Halloween One to Remember!!
Top 3 Ad Creative of ZapLife
Ad Details ：
Headline ：
Text ：ZapLife Presents... DJ Envy's Freaky Friday!
World Largest Virtual Halloween Party Hosted by @ana_montana & @miraclewatts00 !
8pm to 1am est - Friday Oct 30th - With Celebrity Appearances & $1000.00 Giveaway for Freakiest Costume
You Will Not Want To Miss Out!
Download The ZapLife App Today!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 138 | 137 | 137 |
| Popularity | 760 | 759 | 756 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 3 | 3 | 3 |
| Countries | United States | Ireland,Indonesia,Philippines,United Kingdom,Mexico,Croatia,Bulgaria,Denmark,Puerto Rico,Hungary,Netherlands,Singapore,Czech,Russia,Germany,Chile,Lithuania,China,Malta,Poland | France,Indonesia,Austria,Puerto Rico,Hungary,Lithuania,Vietnam,Italy,Mexico,United Kingdom,Denmark,Czech,Cyprus,Bulgaria,Philippines,Portugal,Korea,Papua New Guinea,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for ZapLife in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free ZapLife's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ZapLife, you can click the app name below to view related reports, or you can find more info in ASOTools.