NBA 2K Mobile Basketball Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the NBA 2K Mobile Basketball's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps NBA 2K Mobile Basketball.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of NBA 2K Mobile Basketball
App Name : NBA 2K Mobile Basketball
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : 2K
Publisher : Instagram,Flick Shoot 2,Vice captain,Drift Mania Championship - 2,Basketball Kings,Facebook,College Basketball Radio
Total creative ads during the time period : 1,050
Duration : 963
Popularity : 127,028
Check ASO Keywords of NBA 2K Mobile Basketball
2. NBA 2K Mobile Basketball’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser NBA 2K Mobile Basketball in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of NBA 2K Mobile Basketball in the recent period. As of 2021-03-14, among the NBA 2K Mobile Basketball‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 95.38%, Playable Ads category's proportion is 0.0%, Image category's proportion is 4.62%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, NBA 2K Mobile Basketball's the proportion of networks impressions are placed like this:
Facebook's proportion is 32.0%,
Instagram's proportion is 24.75%,
Audience Network's proportion is 21.69%,
Messenger's proportion is 21.57%,
's proportion is .
In the date of 2021-03-14, NBA 2K Mobile Basketball‘s network with the most ads is Instagram and its proportion is 29.23%.
3. Top 3 Ad Creative Analysis of NBA 2K Mobile Basketball
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of NBA 2K Mobile Basketball. We can see some advertising trends.
Top 1 Ad Creative of NBA 2K Mobile Basketball
Ad Details ：
Headline ：
Text ：遊玩《NBA 2K Mobile》證明你是球場上的高手！🏀
Top 2 Ad Creative of NBA 2K Mobile Basketball
Ad Details ：
Headline ：
Text ：全新游戏模式
自定义你的自创球员。与好友组队。进行街头3对3比赛。书写你的故事。
Top 3 Ad Creative of NBA 2K Mobile Basketball
Ad Details ：
Headline ：
Text ：Authentic ball and console quality graphics. Take it to the next level with NBA 2K Mobile Season 2. 🏀
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 255 | 254 | 326 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 1280 x 720 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 14 | 12 | 1 |
| Countries | New Zealand,United States,France,Australia,Korea,Spain,Germany,Japan,Taiwan,Hong Kong,Bahamas,United Kingdom,Malaysia,Italy | Japan,Malaysia,Italy,Germany,Spain,France,United States,Bahamas,Australia,Korea,Hong Kong,United Kingdom,New Zealand,Taiwan | Germany,United Kingdom,Hong Kong,New Zealand,United States,Bahamas,Korea,Japan,Taiwan,France,Australia,Italy |
| Language | NA | Chinese (Simplified) | English |
Through the above analysis, we can see that the most effective channel for NBA 2K Mobile Basketball in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free NBA 2K Mobile Basketball's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to NBA 2K Mobile Basketball, you can click the app name below to view related reports, or you can find more info in ASOTools.