Withings Health Mate Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Withings Health Mate's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Withings Health Mate.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Withings Health Mate
App Name : Withings Health Mate
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Withings
Publisher : Instagram,Facebook,Birthday Points,Tattoo Surgery Simulator - Design & Make Cool Tattoos,Sudoku ROYAL - Number Puzzle Game -,Baby Games: Animal, Coloring Book & Jigsaw Puzzles,方块消除 - 单机休闲益智力小游戏
Total creative ads during the time period : 577
Duration : 2,491
Popularity : 83,233
Check ASO Keywords of Withings Health Mate
2. Withings Health Mate’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Withings Health Mate in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Withings Health Mate in the recent period. As of 2021-03-12, among the Withings Health Mate‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, Withings Health Mate's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-03-12, Withings Health Mate‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Withings Health Mate
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Withings Health Mate. We can see some advertising trends.
Top 1 Ad Creative of Withings Health Mate
Ad Details ：
Headline ：Designed for accurate home monitoring
Text ：
Top 2 Ad Creative of Withings Health Mate
Ad Details ：
Headline ：Designed for accurate home monitoring
Text ：
Top 3 Ad Creative of Withings Health Mate
Ad Details ：
Headline ：Entdecken Sie jetzt alle Funktionen
Text ：ScanWatch - langlebiges Design, geschaffen um zu überdauern.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 258 | 258 | 168 |
| Popularity | 919 | 881 | 745 |
| Dimensions | 400 x 400 | 400 x 400 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 3 | 6 | 2 |
| Countries | United States | United States | Liechtenstein,Germany,Austria |
| Language | English | English | German |
Through the above analysis, we can see that the most effective channel for Withings Health Mate in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Withings Health Mate's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Withings Health Mate, you can click the app name below to view related reports, or you can find more info in ASOTools.