NBA 2K20 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the NBA 2K20’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps NBA 2K20.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of NBA 2K20

App Name : NBA 2K20

Logo

NBA 2K20-SocialPeta

OS : iOS

Network : Twitter

Developer : 2K Sports

Publisher :

Total creative ads during the time period : 14

Duration : 260

Popularity : 902

2. NBA 2K20’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser NBA 2K20 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of NBA 2K20 in the recent period. As of 2020-09-05, among the NBA 2K20‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 66.67%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 33.33%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, NBA 2K20’s the proportion of networks impressions are placed like this:

Twitter’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-05, NBA 2K20‘s network with the most ads is Twitter and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of NBA 2K20

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of NBA 2K20. We can see some advertising trends.

Top 1 Ad Creative of NBA 2K20

Ad Details :

Headline :PlayStation®4で理想の国家を築こう!

Text :ついに…寝不足確定😪の あのゲームがPS4に登場‼️ 『 #シヴィライゼーションVI 』 \ PlayStation®4版発売 / どのように国家を発展させていくか、 可能性は✨無限大✨ 自分だけの一大国家を築きあげよう⚔️ あなたの“ターン”で、歴史が塗りかわる🔥 2つの拡張パックも同時発売‼️ #あと1ターン

Top 2 Ad Creative of NBA 2K20

Ad Details :

Headline :PlayStation®4で理想の国家を築こう!

Text :ついに…寝不足確定😪の あのゲームがPS4に登場‼️ 『 #シヴィライゼーションVI 』 \ PlayStation®4版発売 / どのように国家を発展させていくか、 可能性は✨無限大✨ 自分だけの一大国家を築きあげよう⚔️ あなたの“ターン”で、歴史が塗りかわる🔥 2つの拡張パックも同時発売‼️ #あと1ターン

Top 3 Ad Creative of NBA 2K20

Ad Details :

Headline :2K名作ゲームで夏を楽しもう

Text :\ヒャッハー💥夏休みだぜ🍉/ 『ボーダーランズ ゲーム・オブ・ザ・イヤー エディション』 『ボーダーランズ2』 『ボーダーランズ プリシークエル』を完全収録‼ 今年の夏は名作🎮を遊びつくそう✨ 『#ボーダーランズ レジェンダリー・コレクション』 Nintendo Switchで好評リリース中!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 31 31 2
Popularity 144 137 53
Dimensions 640 x 360 640 x 360 1280 x 720
Creative Type Video Video Video
Network Twitter Twitter Twitter
Related Ads 1 1 1
Countries Japan Japan
Language Japanese Japanese NA

Through the above analysis, we can see that the most effective channel for NBA 2K20 in recent advertising is Twitter, and the main creative type is Video.

In conclusion: The above is a free NBA 2K20’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to NBA 2K20, you can click the app name below to view related reports.