NBA 2K20 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the NBA 2K20's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps NBA 2K20.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of NBA 2K20
App Name : NBA 2K20
Logo：
OS : Android
Network : Twitter,Google Ads(Admob)
Developer : 2K, Inc.
Publisher : My Baby 3 (Virtual Pet),Word Alchemy - A twist on Crosswords without Hint.,Unicorn Rainbow Donut - Sweet Desserts Bakery Chef,Mining Ores - A Minecraft music video,Where Diamonds Hide - A Minecraft music video,Map Skins News For MCPE - Hello neighbor World
Total creative ads during the time period : 49
Duration : 436
Popularity : 6,229
Check ASO Keywords of NBA 2K20
2. NBA 2K20’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser NBA 2K20 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of NBA 2K20 in the recent period. As of 2021-01-09, among the NBA 2K20‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-09, NBA 2K20's the proportion of networks impressions are placed like this:
Twitter's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-01-09, NBA 2K20‘s network with the most ads is Twitter and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of NBA 2K20
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of NBA 2K20. We can see some advertising trends.
Top 1 Ad Creative of NBA 2K20
Ad Details ：
Headline ：ゴルフPGAツアー 2K21
Text ：『ゴルフ PGAツアー 2K21』 📢9月25日（金）スイッチのパッケージ版登場 ⛳最高のゴルフ体験を⛳ PGAプロと真っ向勝負‼ 仲間とワイワイ🎮 熟練ゴルファーも引き込まれるクオリティ 初心者をときめかせるゲーム性 全てが詰まった、ゴルフゲームの決定版‼ さぁ今すぐティーオフ🏌️ #PGATOUR2K21
Top 2 Ad Creative of NBA 2K20
Ad Details ：
Headline ：『NBA 2K21』好評発売中！
Text ：／ 最新作『 #NBA2K21 』🎮 ただいま好評発売中‼️✨ ＼ 八村塁選手も昔から 楽しんできた、 人気のバスケットボールゲームシリーズ 待望の最新作が登場👍 さぁ、君は世界のスーパースターたちと どんなチームで戦う？✨ 本場 #NBA の感動と 興奮を今すぐ体験しよう‼️🏀 #NBA2K #バスケ
Top 3 Ad Creative of NBA 2K20
Ad Details ：
Headline ：シヴィライゼーション「シーズンパス」登場！
Text ：⚠️寝不足注意⚠️ #シヴィライゼーション を もっともーっと楽しもう‼️😆 🏔️8つの新たな文明 👑9人の新たな指導者 ⚔️6つの新たなゲームモード が追加された豪華な 「シーズンパス」が 隔月で配信中🎮✅ あなたは、新しい指導者で どう攻略する⁉️ お得な拡張パックもGETしよう👍✨ #あと１ターン
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 65 | 4 | 3 |
| Popularity | 183 | 60 | 55 |
| Dimensions | 720 x 720 | 1280 x 720 | 800 x 418 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 2 | 1 | 1 |
| Countries | Japan | Japan | |
| Language | Japanese | Japanese | NA |
Through the above analysis, we can see that the most effective channel for NBA 2K20 in recent advertising is Twitter, and the main creative type is Video.
In conclusion: The above is a free NBA 2K20's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to NBA 2K20, you can click the app name below to view related reports, or you can find more info in ASOTools.