Neste Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Neste's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Neste.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Neste
App Name : Neste
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Neste Oyj
Publisher : Instagram,Facebook,Text Free: Free Text Plus Call,CPEL Prom,USA Weather forecast,Treehouse Table
Total creative ads during the time period : 314
Duration : 1,204
Popularity : 35,974
Check ASO Keywords of Neste
2. Neste’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Neste in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Neste in the recent period. As of 2021-03-16, among the Neste‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 16.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 83.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Neste's the proportion of networks impressions are placed like this:
Facebook's proportion is 49.92%,
Instagram's proportion is 49.92%,
Audience Network's proportion is 0.08%,
Messenger's proportion is 0.08%,
's proportion is .
In the date of 2021-03-16, Neste‘s network with the most ads is Facebook and its proportion is 45.83%.
3. Top 3 Ad Creative Analysis of Neste
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Neste. We can see some advertising trends.
Top 1 Ad Creative of Neste
Ad Details ：
Headline ：Neste Easy Deli – Eväät mukaan 24/7
Text ：Helsingin Ratakadun Easy Deli -itsepalvelukaupasta nappaat mukaan herkulliset eväät 24/7. Avaa ovi kätevästi Neste-äpillä!
Top 2 Ad Creative of Neste
Ad Details ：
Headline ：Neste Easy Deli – Eväät mukaan 24/7
Text ：Helsingin Ratakadun Easy Deli -itsepalvelukaupasta nappaat mukaan herkulliset eväät 24/7. Avaa ovi kätevästi Neste-äpillä!
Top 3 Ad Creative of Neste
Ad Details ：
Headline ：Neste Easy Deli – Eväät mukaan 24/7
Text ：Tuusulan Rykmentinpuiston Easy Deli -itsepalvelukaupasta nappaat mukaan herkulliset eväät 24/7. Testaa ja ylläty!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 36 | 36 | 36 |
| Popularity | 190 | 190 | 189 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Finland | Finland | Finland |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Neste in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Neste's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Neste, you can click the app name below to view related reports, or you can find more info in ASOTools.