Neverland Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Neverland's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Neverland.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Neverland
App Name : Neverland
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : VNG Game Studios
Publisher : Instagram,OLX Classifieds,TopBuzz: Notícias,Vídeos, GIFs,SmartNews: Local Breaking News,为所有的邮箱应用: myMail,Selfiest - selfie foto filtros,MakeupPlus - Virtual Makeup
Total creative ads during the time period : 359
Duration : 175
Popularity : 137,005
Check ASO Keywords of Neverland
2. Neverland’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Neverland in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Neverland in the recent period. As of 2020-09-04, among the Neverland‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 89.61%, Playable Ads category's proportion is 0.0%, Image category's proportion is 10.39%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-04, Neverland's the proportion of networks impressions are placed like this:
Facebook's proportion is 40.98%,
Audience Network's proportion is 30.97%,
Instagram's proportion is 14.06%,
Messenger's proportion is 13.99%,
's proportion is .
In the date of 2020-09-04, Neverland‘s network with the most ads is Instagram and its proportion is 27.27%.
3. Top 3 Ad Creative Analysis of Neverland
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Neverland. We can see some advertising trends.
Top 1 Ad Creative of Neverland
Ad Details ：
Headline ：NEVERLAND - เล่นเกมกับ ที่เบียร์ The Voice
Text ：
Top 2 Ad Creative of Neverland
Ad Details ：
Headline ：เปิดให้บริการแล้ววันนี้ 👉 ดาวน์โหลดทันที❗
Text ：
Top 3 Ad Creative of Neverland
Ad Details ：
Headline ：เปิดให้บริการแล้ววันนี้ 👉 ดาวน์โหลดทันที❗
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 171 | 167 | 167 |
| Popularity | 989 | 985 | 985 |
| Dimensions | 400 x 224 | 2048 x 1365 | 2048 x 1365 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Japan,Australia,India,Myanmar,Malaysia,Singapore,Argentina,Korea,Philippines,Taiwan,Tunisia,Israel,Laos,United States,Bangladesh,China,Ecuador,Libyan Arab Jm,Egypt,Cambodia | United States,Belgium,Vietnam,Malaysia,Australia,China,Portugal,Singapore,Israel,Georgia,Turkey,Japan,Maldives,Indonesia,Serbia and Montenegro,France,Cambodia,Kuwait,Brazil | United States,Belgium,Vietnam,Malaysia,Australia,China,Portugal,Singapore,Israel,Georgia,Turkey,Japan,Maldives,Indonesia,Serbia and Montenegro,France,Cambodia,Kuwait,Brazil |
| Language | Thai | Thai | Thai |
Through the above analysis, we can see that the most effective channel for Neverland in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Neverland's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Neverland, you can click the app name below to view related reports, or you can find more info in ASOTools.