NeverMissed Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the NeverMissed's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps NeverMissed.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of NeverMissed
App Name : NeverMissed
Logo：
OS : Android
Network : Instagram,Facebook,Messenger
Developer : NeverMissed Inc.
Publisher : Instagram,Facebook
Total creative ads during the time period : 70
Duration : 250
Popularity : 5,613
Check ASO Keywords of NeverMissed
2. NeverMissed’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser NeverMissed in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of NeverMissed in the recent period. As of 2021-05-19, among the NeverMissed‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 40.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 60.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-19, NeverMissed's the proportion of networks impressions are placed like this:
Facebook's proportion is 40.0%,
Messenger's proportion is 40.0%,
Instagram's proportion is 20.0%,
's proportion is ,
's proportion is .
In the date of 2021-05-19, NeverMissed‘s network with the most ads is Facebook and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of NeverMissed
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of NeverMissed. We can see some advertising trends.
Top 1 Ad Creative of NeverMissed
Ad Details ：
Headline ：
Text ：Because it’s officially #cuffingseason and a new relationship might not be on your list.😏
Download the #NeverMissed app for a different dating experience!
Top 2 Ad Creative of NeverMissed
Ad Details ：
Headline ：
Text ：Because it’s officially #cuffingseason and a new relationship might not be on your list.😏
Download the #NeverMissed app for a different dating experience!
Top 3 Ad Creative of NeverMissed
Ad Details ：
Headline ：
Text ：You never where you’ll meet your next love from your local grocery store to your favorite restaurant. No matter the location, #NeverMissed can help you seal the deal. Click the link in our bio to find out how.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 36 | 36 | 56 |
| Popularity | 189 | 184 | 144 |
| Dimensions | 600 x 600 | 600 x 600 | 400 x 224 |
| Creative Type | Image | Image | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 3 |
| Countries | United States | United States | Canada,Australia,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for NeverMissed in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free NeverMissed's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to NeverMissed, you can click the app name below to view related reports, or you can find more info in ASOTools.