New Scientist International Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the New Scientist International's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps New Scientist International.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of New Scientist International
App Name : New Scientist International
Logo：
OS : iOS
Network : Facebook,Instagram
Developer : New Scientist Ltd
Publisher : Instagram
Total creative ads during the time period : 34
Duration : 763
Popularity : 2,795
Check ASO Keywords of New Scientist International
2. New Scientist International’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser New Scientist International in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of New Scientist International in the recent period. As of 2021-05-28, among the New Scientist International‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, New Scientist International's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-28, New Scientist International‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of New Scientist International
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of New Scientist International. We can see some advertising trends.
Top 1 Ad Creative of New Scientist International
Ad Details ：
Headline ：Get 10 Weeks For £10 | Save 91%
Text ：We explore the most complex object in the known universe, the human brain. Subscribe online today and receive 10 issues delivered to your door for only £10.
Top 2 Ad Creative of New Scientist International
Ad Details ：
Headline ：Get 10 Weeks For £10 | Save 91%
Text ：Modern lifestyles are making our balance worse – and leaving us more vulnerable to devastating trips and falls.
The good news is, it's never too late to regain your poise
Subscribe today and get 10 weeks for only £10, plus instant online access to NewScientist.com articles, including this feature.
Top 3 Ad Creative of New Scientist International
Ad Details ：
Headline ：Get 10 Weeks For £10 | Save 91%
Text ：Modern lifestyles are making our balance worse – and leaving us more vulnerable to devastating trips and falls.
The good news is, it's never too late to regain your poise
Subscribe today and get 10 weeks for only £10, plus instant online access to NewScientist.com articles, including this feature.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 43 | 28 | 28 |
| Popularity | 313 | 134 | 134 |
| Dimensions | 426 x 426 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Greece,Romania,Belgium | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for New Scientist International in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free New Scientist International's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to New Scientist International, you can click the app name below to view related reports, or you can find more info in ASOTools.