WKBN 27 First News Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the WKBN 27 First News's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps WKBN 27 First News.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of WKBN 27 First News
App Name : WKBN 27 First News
Logo：
OS : Android
Network : Facebook,Instagram,Twitter
Developer : Nexstar Digital (formerly LIN Media)
Publisher : Facebook,Instagram
Total creative ads during the time period : 54
Duration : 914
Popularity : 4,174
Check ASO Keywords of WKBN 27 First News
2. WKBN 27 First News’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser WKBN 27 First News in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of WKBN 27 First News in the recent period. As of 2020-12-21, among the WKBN 27 First News‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-21, WKBN 27 First News's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-12-21, WKBN 27 First News‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of WKBN 27 First News
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of WKBN 27 First News. We can see some advertising trends.
Top 1 Ad Creative of WKBN 27 First News
Ad Details ：
Headline ：Texas teen’s lung collapses after vaping
Text ：We don't disagree that vaping is unhealthy, but we find it ironic that health professionals are urgently warning teens about the risks of inhaling, while simultaneously urging parents to rush out and get those same kids injected without knowing the risks of the ingredients in vaccinations...
WKBN-TV (Youngstown): “'Things like nickel, and tin and lead — these are heavy metals that can do direct damage to the lungs,' Rao said... [she joins] a chorus of health professionals urging parents to warn their children about vaping."
Top 2 Ad Creative of WKBN 27 First News
Ad Details ：
Headline ：Holiday events in the Valley
Text ：Santa will be observing social distancing at many events around the area. Are we missing something? Fill out our form in the link below to have your event added to the list.
Top 3 Ad Creative of WKBN 27 First News
Ad Details ：
Headline ：Warren councilman believes it’s too soon to start police impound lot project
Text ：Warren officials say based on data from past years’ tows, the impound lot could generate $200,000 to $300,000 for the city each year.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 401 | 37 | 11 |
| Popularity | 999 | 187 | 74 |
| Dimensions | 658 x 370 | 960 x 540 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | Australia,Canada,United Kingdom,United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for WKBN 27 First News in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free WKBN 27 First News's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to WKBN 27 First News, you can click the app name below to view related reports, or you can find more info in ASOTools.