New York Times Crossword Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the New York Times Crossword's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps New York Times Crossword.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of New York Times Crossword
App Name : New York Times Crossword
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : The New York Times Company
Publisher : Instagram,Facebook,:) Sudoku,Chess Time - Multiplayer Chess,Sudoku Joy,One-stroke game for Touhou,PhotoGrid Video Collage maker
Total creative ads during the time period : 365
Duration : 2,296
Popularity : 30,985
Check ASO Keywords of New York Times Crossword
2. New York Times Crossword’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser New York Times Crossword in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of New York Times Crossword in the recent period. As of 2021-03-14, among the New York Times Crossword‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, New York Times Crossword's the proportion of networks impressions are placed like this:
Messenger's proportion is 64.52%,
Facebook's proportion is 17.74%,
Instagram's proportion is 17.74%,
's proportion is ,
's proportion is .
In the date of 2021-03-14, New York Times Crossword‘s network with the most ads is Messenger and its proportion is 60.0%.
3. Top 3 Ad Creative Analysis of New York Times Crossword
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of New York Times Crossword. We can see some advertising trends.
Top 1 Ad Creative of New York Times Crossword
Ad Details ：
Headline ：Play smart games designed by our experts.
Text ：Enjoy new puzzles every day with New York Times Games.
Top 2 Ad Creative of New York Times Crossword
Ad Details ：
Headline ：Play wherever you are.
Text ：Wordplay, every day.
Top 3 Ad Creative of New York Times Crossword
Ad Details ：
Headline ：Play smart games designed by our experts.
Text ：Enjoy new puzzles every day with New York Times Games.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 118 | 118 | 118 |
| Popularity | 860 | 860 | 859 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for New York Times Crossword in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free New York Times Crossword's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to New York Times Crossword, you can click the app name below to view related reports, or you can find more info in ASOTools.