NewsPicks（ニューズピックス） Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the NewsPicks（ニューズピックス）'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps NewsPicks（ニューズピックス）.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of NewsPicks（ニューズピックス）
App Name : NewsPicks（ニューズピックス）
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : UZABASE, Inc.
Publisher : Instagram,Next Gen Car Game Race,Jurassic Virtual Reality (VR),Best Bus Simulator 2016,Candy Dessert Making Food Games for Kids,Dododex: ARK Survival Evolved,Co Tuong Up,GBA Console & Games Wiki Lite
Total creative ads during the time period : 5,734
Duration : 2,433
Popularity : 108,204
Check ASO Keywords of NewsPicks（ニューズピックス）
2. NewsPicks（ニューズピックス）’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser NewsPicks（ニューズピックス） in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of NewsPicks（ニューズピックス） in the recent period. As of 2021-03-15, among the NewsPicks（ニューズピックス）‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 63.04%, Playable Ads category's proportion is 0.0%, Image category's proportion is 36.96%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, NewsPicks（ニューズピックス）'s the proportion of networks impressions are placed like this:
Facebook's proportion is 34.8%,
Instagram's proportion is 27.14%,
Messenger's proportion is 19.24%,
Audience Network's proportion is 18.82%,
's proportion is .
In the date of 2021-03-15, NewsPicks（ニューズピックス）‘s network with the most ads is Facebook and its proportion is 34.78%.
3. Top 3 Ad Creative Analysis of NewsPicks（ニューズピックス）
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of NewsPicks（ニューズピックス）. We can see some advertising trends.
Top 1 Ad Creative of NewsPicks（ニューズピックス）
Ad Details ：
Headline ：「経済を、もっとおもしろく。」400万人以上が利用するニュースアプリ
Text ：
Top 2 Ad Creative of NewsPicks（ニューズピックス）
Ad Details ：
Headline ：「経済を、もっとおもしろく。」400万人以上が利用するニュースアプリ
Text ：
Top 3 Ad Creative of NewsPicks（ニューズピックス）
Ad Details ：
Headline ：就活生・社会人の必須ニュースアプリ
Text ：業界の専門家によるコメントでニュースをもっと深く、わかりやすく！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 240 | 240 | 234 |
| Popularity | 926 | 926 | 919 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | SmartNews(スマートニュース) | ||
| Related Ads | 2 | 2 | 2 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for NewsPicks（ニューズピックス） in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free NewsPicks（ニューズピックス）'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to NewsPicks（ニューズピックス）, you can click the app name below to view related reports, or you can find more info in ASOTools.