小红书 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 小红书's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 小红书.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 小红书
App Name : 小红书
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,QQ浏览器,百度
Developer : 行吟信息科技（上海）有限公司
Publisher : QQ浏览器 - 腾讯王卡，全网免流量,天天快报-年度成长最快的个性阅读智能推荐资讯软件,快报-腾讯兴趣阅读平台,百度,东方头条-个性化新闻阅读平台,猎豹清理大师,戏曲多多,百度,墨迹天气
Total creative ads during the time period : 492
Duration : 119
Popularity : 31,472
Check ASO Keywords of 小红书
2. 小红书’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 小红书 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 小红书 in the recent period. As of 2021-03-11, among the 小红书‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 小红书's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 54.58%,
QQ浏览器's proportion is 44.87%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 小红书‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of 小红书
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 小红书. We can see some advertising trends.
Top 1 Ad Creative of 小红书
Ad Details ：
Headline ：小红书
Text ：“天使掉落人间”的温柔句子，拿去发QQ空间，男神一眼就沦陷
Top 2 Ad Creative of 小红书
Ad Details ：
Headline ：小红书
Text ：“天使掉落人间”的温柔句子，拿去发QQ空间，男神一眼就沦陷
Top 3 Ad Creative of 小红书
Ad Details ：
Headline ：终于被我找到啦！这组女生头像也太有爱~太甜了吧！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 77 | 77 | 75 |
| Popularity | 559 | 558 | 546 |
| Dimensions | 240 x 180 | 240 x 180 | 1000 x 560 |
| Creative Type | Image | Image | Image |
| Network | 腾讯社交广告（广点通） | QQ浏览器 | |
| Related Ads | 1 | 1 | 1 |
| Countries | Singapore,Malaysia,China | ||
| Language | NA | NA | Chinese (Simplified) |
Through the above analysis, we can see that the most effective channel for 小红书 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Image.
In conclusion: The above is a free 小红书's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 小红书, you can click the app name below to view related reports, or you can find more info in ASOTools.