NightOwl Aus Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the NightOwl Aus's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps NightOwl Aus.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of NightOwl Aus
App Name : NightOwl Aus
Logo：
OS : iOS
Network : Facebook,Messenger,Audience Network
Developer : Coyote Software Pty Ltd
Publisher : Instagram,Facebook,POTO - Photo Collage Editor,TopBuzz: Notícias,Vídeos, GIFs,Fotor - Photo Editor&Collage,FotoRus -Camera & Photo Editor
Total creative ads during the time period : 31
Duration : 451
Popularity : 11,366
Check ASO Keywords of NightOwl Aus
2. NightOwl Aus’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser NightOwl Aus in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of NightOwl Aus in the recent period. As of 2021-03-15, among the NightOwl Aus‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 60.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 40.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, NightOwl Aus's the proportion of networks impressions are placed like this:
Instagram's proportion is 32.94%,
Facebook's proportion is 29.56%,
Audience Network's proportion is 18.75%,
Messenger's proportion is 18.75%,
's proportion is .
In the date of 2021-03-15, NightOwl Aus‘s network with the most ads is Facebook and its proportion is 30.0%.
3. Top 3 Ad Creative Analysis of NightOwl Aus
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of NightOwl Aus. We can see some advertising trends.
Top 1 Ad Creative of NightOwl Aus
Ad Details ：
Headline ：Save on Fuel
Text ：Save 8c per litre on fuel with NightOwl
Top 2 Ad Creative of NightOwl Aus
Ad Details ：
Headline ：Save on Fuel
Text ：Save 8c per litre on fuel with NightOwl
Top 3 Ad Creative of NightOwl Aus
Ad Details ：
Headline ：Swat away the blighters, save Owlando's Aussie snacks and be rewarded.
Text ：Join OwlClub and play Flip Flop Flap for your chance to win instant prizes or summer merch.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 133 | 133 | 116 |
| Popularity | 941 | 785 | 678 |
| Dimensions | 240 x 426 | 240 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 2 | 2 |
| Countries | Australia,United Kingdom,United States,Canada | Australia,United Kingdom,United States,Canada | Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for NightOwl Aus in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free NightOwl Aus's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to NightOwl Aus, you can click the app name below to view related reports, or you can find more info in ASOTools.