Nike Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Nike’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Nike.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Nike

App Name : Nike



OS : iOS

Network : Audience Network,Facebook,Instagram

Developer : Nike, Inc

Publisher : PhotoGrid - Pic Collage Maker,Fotor - Photo Editor & Collage,Video Editor with Music Star,OLX Clasificados,GulogGratis: Køb & sælg,拼立得 - 美圖拼圖相機,MakeupPlus,打工趣 - 最棒的兼職工作資訊平台

Total creative ads during the time period : 5,938

Duration : 1,497

Popularity : 313,288

2. Nike’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Nike in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Nike in the recent period. As of 2020-09-07, among the Nike‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Nike’s the proportion of networks impressions are placed like this:

网易新闻’s proportion is 97.22%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Nike‘s network with the most ads is 网易新闻 and its proportion is 80.0%.

3. Top 3 Ad Creative Analysis of Nike

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Nike. We can see some advertising trends.

Top 1 Ad Creative of Nike

Ad Details :

Headline :Twój osobisty sklep Nike.

Text :To, co najlepsze w Nike

Top 2 Ad Creative of Nike

Ad Details :

Headline :Twój osobisty sklep Nike.

Text :Wyjątkowe style i porady.

Top 3 Ad Creative of Nike

Ad Details :

Headline :Twój osobisty sklep Nike.

Text :Wyjątkowe style i porady.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 314 283 280
Popularity 987 977 971
Dimensions 406 x 720 406 x 720 360 x 360
Creative Type Video Video Video
Network Google Ads(Admob) Google Ads(Admob) Google Ads(Admob)
Related Ads 2 2 2
Countries Poland Poland Poland
Language Polish Polish Polish

Through the above analysis, we can see that the most effective channel for Nike in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free Nike’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Nike, you can click the app name below to view related reports.