Nike Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Nike's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Nike.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Nike
App Name : Nike
Logo：
OS : Android
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Nike, Inc.
Publisher : Instagram,糗事百科,Maxthon Browser - Fast & Safe Cloud Web Browser,图片搜搜,天天快报-年度成长最快的个性阅读智能推荐资讯软件,汉语词典,BeSoccer - Soccer Live Score
Total creative ads during the time period : 4,050
Duration : 1,686
Popularity : 360,448
Check ASO Keywords of Nike
2. Nike’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Nike in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Nike in the recent period. As of 2021-03-15, among the Nike‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 75.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 25.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Nike's the proportion of networks impressions are placed like this:
Instagram's proportion is 57.89%,
Facebook's proportion is 40.93%,
Google Ads(Admob)'s proportion is 1.18%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Nike‘s network with the most ads is Instagram and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Nike
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Nike. We can see some advertising trends.
Top 1 Ad Creative of Nike
Ad Details ：
Headline ：Δες τα καλύτερα της Nike
Text ：Δες τα καλύτερα της Nike
Top 2 Ad Creative of Nike
Ad Details ：
Headline ：Δες τα καλύτερα της Nike
Text ：Δες τα καλύτερα της Nike
Top 3 Ad Creative of Nike
Ad Details ：
Headline ：
Text ：Wejdź do świata Nike. Aplikacja Nike daje wyłączny dostęp do modeli, porad i premier.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 350 | 154 | 146 |
| Popularity | 999 | 975 | 970 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 400 x 400 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Greece | Greece | Poland |
| Language | NA | NA | Polish |
Through the above analysis, we can see that the most effective channel for Nike in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Nike's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Nike, you can click the app name below to view related reports, or you can find more info in ASOTools.