ココナラ (coconala) Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ココナラ (coconala)'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ココナラ (coconala).
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ココナラ (coconala)
App Name : ココナラ (coconala)
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : coconala, Inc.
Publisher : Instagram,Fotor - Photo Editor&Collage,GulogGratis,MakeupPlus - Virtual Makeup,Facebook,北京实时公交-实时到站信息查询
Total creative ads during the time period : 1,198
Duration : 1,360
Popularity : 969,254
Check ASO Keywords of ココナラ (coconala)
2. ココナラ (coconala)’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ココナラ (coconala) in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ココナラ (coconala) in the recent period. As of 2021-03-14, among the ココナラ (coconala)‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 15.38%, Playable Ads category's proportion is 0.0%, Image category's proportion is 69.23%, Carousel category's proportion is 15.38%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, ココナラ (coconala)'s the proportion of networks impressions are placed like this:
Facebook's proportion is 36.32%,
Instagram's proportion is 31.22%,
Audience Network's proportion is 17.8%,
Messenger's proportion is 14.65%,
's proportion is .
In the date of 2021-03-14, ココナラ (coconala)‘s network with the most ads is Facebook and its proportion is 34.62%.
3. Top 3 Ad Creative Analysis of ココナラ (coconala)
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ココナラ (coconala). We can see some advertising trends.
Top 1 Ad Creative of ココナラ (coconala)
Ad Details ：
Headline ：ココナラ (coconala)
Text ：ネットで完結！ あらゆる外注が捗る【ココナラ】 ▶ イラスト 3,000円 ▶ ロゴデザイン 15,000円 ▶ 動画制作 30,000円 ▶ ナレーションや声優 の発注...
Top 2 Ad Creative of ココナラ (coconala)
Ad Details ：
Headline ：今すぐ会員登録
Text ：オンラインでプロに仕事を依頼できるスキルマーケット 「ココナラ」。
200を超える多彩なカテゴリ！
✅デザイン作成
✅WEBサイト制作
✅記事作成
✅動画制作・編集
✅キャリア相談
"お得" に簡単ネット発注！
Top 3 Ad Creative of ココナラ (coconala)
Ad Details ：
Headline ：今すぐ会員登録
Text ：オンラインでプロに仕事を依頼できるスキルマーケット 「ココナラ」。
200を超える多彩なカテゴリ！
✅デザイン作成
✅WEBサイト制作
✅記事作成
✅動画制作・編集
✅キャリア相談
"お得" に簡単ネット発注！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 271 | 146 | 146 |
| Popularity | 963 | 950 | 948 |
| Dimensions | 320 x 400 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 2 | 9 | 9 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for ココナラ (coconala) in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free ココナラ (coconala)'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ココナラ (coconala), you can click the app name below to view related reports, or you can find more info in ASOTools.