Nocto Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Nocto's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Nocto.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Nocto
App Name : Nocto
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : David A H Franzen
Publisher : Instagram
Total creative ads during the time period : 59
Duration : 429
Popularity : 5,718
Check ASO Keywords of Nocto
2. Nocto’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Nocto in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Nocto in the recent period. As of 2020-10-14, among the Nocto‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 16.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 83.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-10-14, Nocto's the proportion of networks impressions are placed like this:
Facebook's proportion is 52.13%,
Audience Network's proportion is 46.29%,
Messenger's proportion is 1.05%,
Instagram's proportion is 0.52%,
's proportion is .
In the date of 2020-10-14, Nocto‘s network with the most ads is Audience Network and its proportion is 41.67%.
3. Top 3 Ad Creative Analysis of Nocto
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Nocto. We can see some advertising trends.
Top 1 Ad Creative of Nocto
Ad Details ：
Headline ：Dé Horeca Social media App
Text ：Op zoek naar de beste bars, terrassen en restaurants en jouw stad? 🤩 Zie waar het nu gezellig is! Met Nocto ben jij voortaan op het juiste moment op de juiste plek. Ontdek Nocto nu. 🔥
Top 2 Ad Creative of Nocto
Ad Details ：
Headline ：Dé Horeca Social media App
Text ：
Top 3 Ad Creative of Nocto
Ad Details ：
Headline ：Dé Horeca Social Media App
Text ：Hé, ken je Nocto al? Een nieuwe social media app voor de horeca! 🔥
✔️ Bekijk en deel foto's en videos vanuit hotspots
✔️ Word beloond met drankjes, snacks en meer
✔️ Zie welke terassen nog een plekje hebben
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 78 | 54 | 39 |
| Popularity | 599 | 345 | 221 |
| Dimensions | 426 x 240 | 426 x 240 | 2047 x 2048 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Netherlands | Netherlands | Netherlands |
| Language | Dutch | Spanish | Dutch |
Through the above analysis, we can see that the most effective channel for Nocto in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Nocto's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Nocto, you can click the app name below to view related reports, or you can find more info in ASOTools.